Link to making of TVC featuring the athletes:http://wtrns.fr/ZKG47lLVjLhIHE or http://22.214.171.124/Pepsi_Change_the_Game_Ab_Badlega_Game_cricket_and_football_TVC_making.zip Link to TVC featuring the athletes: http://wtrns.fr/dyhpX-oG1tYjc9o or http://126.96.36.199/Pepsi_Change_the_Game_Cricket_and_Football_60sec_TVC.zip Link to hi-res images: http://wtrns.fr/oAdeD4F2f2m51C or http://188.8.131.52/Pepsi_Change_the_Game_Cricket_and_Football_Final_Images.zip
New Delhi, April 2012: Cricket and football, the two most loved sports around the world, come together in a never seen before format… Pepsi changes the game with its spectacular new campaign featuring the Indian heroes of international cricket, Mahendra Singh Dhoni, Virat Kohli, Suresh Raina and Harbhajan Singh; along with the biggest global football stars, Didier Drogba, Frank Lampard and Fernando Torres. With cricket season at its peak and Pepsi T20 Football creating waves across the country, the new campaign brings together the biggest passions of a sports fan!
It is the ultimate face off between the gods of sport… So, do the athletes play football or they play cricket? Here lies the twist as our cricketers challenge the footballers to a game of cricket to win Pepsi, while the footballers show them how to play cricket - football style. Fun and irreverent, the film captures the essence of ‘Change the Game’ with a foot tapping soundtrack, ‘Mauke Pe Chauka’.
Homi Battiwalla, Category Director - Colas, Hydration & Mango Based Beverages, PepsiCo India said, “Being a true soulmate of the youth, Pepsi continues to bring to life Youngistaan’s passions in newer and refreshing formats. We celebrated the unorthodox face of cricket last year and gave the T20 twist to football this year; now we are bringing together both these sports on one common platform. Featuring the biggest names from the world of cricket and football, the campaign reflects our commitment to both the sports in our signature, ‘Change the Game’ way”.
“With this latest Pepsi campaign, we are bringing the cricketers and footballers together for the very first time in the history of Indian advertising. It is a truly clutter breaking campaign, mounted on a mega scale. The idea is simple with the ‘Change the Game’ thought at its core” added, Surjo Dutt, Executive Creative Director – JWT India..
Pepsi recently launched its first football campaign in the country featuring actor and avid football fan,
The campaign is supported by a 360-degree approach including on-air, outdoor & on-ground initiatives; special edition packaging featuring and digital engagement programmes.
For more fun and excitement, log on to Facebook- www.facebook.com/PepsiIndia or follow @PepsiCTG on Twitter.
|JWT Planning:||Atika Malik and Shubhrojyoti Roy|
|Executive Creative Director:||Surjo Dutt|
|Executive Business Director:||Saurabh Saksena|
|VP & Client Services Director:||Kundan Joshee|
|Agency Producer :||Mandeep Singh|
|TVC Director:||Prasoon Pandey|
|Music Director:||Dhruv Ghanekar|
|TVC duration:||60 seconds|
|Language:||Hindi / other regional|
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva. PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit:www.pepsicoindia.co.in
|Parakram Hazarika / Harpreeti Bassi / Ruchika Gupta||Nitin Yadav|
|Genesis Burson-Marsteller||PepsiCo India|
|Email: email@example.com / firstname.lastname@example.org / email@example.comfirstname.lastname@example.org|
|+91-9711311668 / +91-9999380178 / +91-9873551248||+91-9811278920|