- PepsiCo launches 7UP Revive in India
- Active Hydration Drink with vitamins and electrolytes to help you hydrate
in the hot sun
Chennai, March 30, 2015 : PepsiCo’s iconic lemon-lime brand 7UP® has announced the launch of the new refreshing and hydrating beverage 7UP Revive in India in the states of Tamil Nadu and Kerala. With vitamins and electrolytes, 7UP Revive helps to refresh and replace the fluids the body needs when out and about in the hot sun. An international brand having strong presence in Vietnam and Malaysia, 7UP Revive is one of the most popular drinks for young people.
When one is out and about in the hot sun, the body loses fluids and electrolytes. True to its name, 7UP Revive is an ‘Active Hydration Drink’ with vitamins and electrolytes that help the body stay active. Available in a 500ml PET @ Rs.33 (in TN) / Rs.35 (in Kerala), 7UP Revive contains Vitamins B3, B6 and B12 which are known to play an essential role in energy metabolism and electrolytes like Sodium and Potassium needed to replenish some salts that body loses in sun.
Commenting on the launch of 7UP Revive in India, Vidur Vyas, Senior Director - Marketing at PepsiCo Indiasaid, “In the peak summer months it is important for people to remain hydrated at all times, particularly while they are out and about in the sun. With the goodness of vitamins and electrolytes, 7UP Revive is a game changing innovation developed to fill the existing gap for such a product in the current market. We are excited about the launch in Tamil Nadu and Kerala and are confident that consumers will enjoy this new offering.”
The introduction of 7UP Revive in Tamil Nadu and Kerala will be accompanied with a new thematic TVC talking about the product proposition. The launch will be supported by strong on-air, digital, consumer sampling and outdoor campaigns.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands each of which generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
For further information, please contact:
|Kuheli Ray||Sandipan Ghatak|
|Genesis Burson-Marsteller||PepsiCo India|
|+91 9999783541||+ 91 9810776182|