Let’s Do The Chatpataka with ‘7UP® Nimbooz Masala Soda’
- Ropes in actor Anushka Sharma as new brand ambassador
- Launches new thematic film
New Delhi, March 27, 2015: This summer, beat the heat with the original, authentic and chatpataka Indian thirst quencher - 7UP® Nimbooz Masala Soda that will make you feel up! PepsiCo India has signed actor Anushka Sharma as brand ambassador for its brand 7UP. Anushka will be seen as a feisty avatar in an all new thematic TVC for 7UP Nimbooz Masala Soda in line with the refreshed global 7UP proposition of ‘Tu UP Toh Duniya UP’.7UP Nimbooz Masala Soda is made from real lemon juice, soda and has a hint of masala that gives it a unique chatpataka taste.
Directed by renowned film director Vikas Bahl, the ad film reinstates the celebration of unmistakable authenticity and spreading cheer. The film features a Chatpataka soundtrack by music director Sneha Khanwalkar and some masaledar choreography by Longinus Fernandes.
The film begins at a wedding ceremony where everyone is shy to dance. A young woman is coaxing a relative to dance but he is reluctant and does a clumsy ‘No No’ hand gesture. Cut to Anushka imitating the hand gesture to make it into a hatke (different) dance step. The man gets encouraged with Anushka’s energy and starts enjoying his unknown dance move while others join in. The essence of the film is that everyone is perfect in their own way and should celebrate their authentic self.
Speaking on the campaign, Ruchira Jaitly, Sr. Director, Marketing (Social Beverages), PepsiCo India said, “7UP Nimbooz Masala Soda believes that each one of us is naturally unique and original in our own way, and by being our natural self we can make the world cheerful. The new campaign ‘Let’s do the Chatpataka’ celebrates this philosophy with Anushka, who truly personifies the real Indian Chatpataka.”
Actor and brand ambassador, Anushka Sharma commenting on the campaign said, “I am happy to be the brand ambassador of 7UP. The ‘Let’s do the Chatpataka’ campaign was a lot of fun to shoot. I had a great time and look forward to a great association with the brand.” The TVC has been conceptualized by BBDO India and the media and digital duties are being handled by Mindshare and The Glitch respectively. Catch the TVC as it premieres on March 27, 2015.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands each of which generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
For further information, please contact:
Kuheli Ray Sandipan Ghatak
Genesis Burson-Marsteller PepsiCo India
+91 9999783541 +91 9810776182