|India

  1. Home
  2. Company
    1. About PepsiCo
    2. Our Mission and Vision
    3. Global Code of Conduct
    4. Speak Up
  3. Purpose
    1. Performance with Purpose
    2. Human Sustainability
    3. Environmental Sustainability
    4. Talent Sustainability
    5. Community Voices
    6. Partners in CSR
    7. Other Community Initiatives
    8. PepsiCo Foundation
  4. Brands
    1. 7UP
    2. Aquafina
    3. Cheetos
    4. Duke's
    5. Gatorade
    6. Kurkure
    7. Lay's
    8. Lehar
    9. Mirinda
    10. Mountain Dew
    11. Pepsi
    12. Quaker Oats
    13. Slice
    14. Tropicana
    15. Uncle Chipps
  5. Media
    1. Press Releases
    2. Print Media
    3. Media Contacts
  6. Careers
Search PepsiCo
Media
Share This Page:
More |

Home » Media » Press Releases » PepsiCo India Bags Exclusive Pouring Rights With 8 Teams At Pepsi-IPL 2013

PepsiCo India Bags Exclusive Pouring Rights with 8 Teams at Pepsi-IPL 2013


Kolkata Knight Riders, Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad and Kings XI Punjab echo “Oh Yes Abhi!” to PepsiCo’s food and beverage portfolio

PepsiCo Creates a Winning Sport Marketing Package to Maximize the Value from Pepsi-IPL –

Title Sponsorship, Team Pouring and Activation Rights, Broadcast Sponsorship and Robust Marketing Plans




March 25, 2013: PepsiCo India today announced its association with eight out of nine Pepsi-IPL teams as the ‘Exclusive Pouring Partner’ for the upcoming Pepsi-IPL 2013 tournament. After winning the title sponsorship for the biggest annual sporting event in the subcontinent, PepsiCo’s partnership with almost all participating teams further demonstrates its commitment to the sport of cricket and the ability to maximize value from the tournament.

This year Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab and the reigning champions, Kolkata Knight Riders will say “Oh Yes Abhi!” to Pepsi and other brands in the PepsiCo portfolio. The company will have exclusive pouring rights at partner teams’ home matches along with the title of the official beverage for the eight teams. The association will extend to PepsiCo’s robust food and beverage portfolio including Pepsi, Mountain Dew, 7UP, Mango Slice, Mirinda, Aquafina, Tropicana, Lay’s, Kurkure, Aliva and Quaker Oats. These team partnerships, along with the title sponsorship coupled with the robust on-air, on-line and on-ground plans will ensure maximum visibility and engagement for PepsiCo’s brands.

While activations with Delhi Daredevils will be led by both Pepsi and Mountain Dew; Kolkata Knight Riders and Pune Warriors will be led by Pepsi; Rajasthan Royals and Kings XI Punjab by Mountain Dew; Chennai Super Kings, The Sunrisers Hyderabad and Royal Challengers Bangalore by 7UP. Additionally, these associations also bring with it exclusive pouring rights, joint marketing association opportunities along with other benefits for both food and beverage brands.

On securing the pouring rights with eight teams, Gautham Mukkavilli, CEO, Beverages, PepsiCo India Region said, “At PepsiCo, we believe that winning the title sponsorship of Pepsi-IPL was just the beginning and we are committed to back it with smart, strategic and high-decibel marketing and activation plans that will help us maximize the tournament’s potential. We are thrilled to announce our association with the eight franchise teams and will continue to build a campaign that will change the face of sport sponsorships and activations in India. Cricket lovers can look forward to a lot more excitement, never before experiences and a memorable sporting season”.

PepsiCo has also signed the Co-Presenting broadcast sponsorship deal with Multi Screen Media (MSM), owners of the SET Max channel that will be broadcasting Pepsi-IPL 2013. Apart from a strong on-air play of its portfolio, PepsiCo is working on a series of customized innovations with MSM to maximize its association with the broadcaster.

***

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Ruchika Gupta / Parakram Hazarika                                                       Nitin Yadav

Genesis Burson-Marsteller                                                                       PepsiCo India

ruchika.gupta@bm.com / parakram.hazarika@bm.com                     nitin.yadav@pepsico.com

+91-9873551248 / +91-9711311668                                                      +91 9811278920