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Home » Media » Press Releases » PepsiCo India achieves splendid success in contract farming in West Bengal


PepsiCo India achieves splendid success in contract farming in West Bengal

  • Marks unprecedented growth of 150 % through Contract farming
  • Covered a total acreage of 2600 acre in 2009
  • PepsiCo India farmers profit between Rs. 25,000 – 40,000 per acre

Haraldaspur, March 23rd, 2010: This year PepsiCo India farmers registered a phenomenal growth of 150% in its potato crop in West Bengal. Apart from external factors such as favorable climate and non occurrence of crop spoiling diseases, it was the presence of timely intervention by the PepsiCo team to help make this partnership a success. PepsiCo India offered its 6500 contract farmers the knowledge of the correct geometry and chemical kit required for optimal harvesting. Further on PepsiCo India provided better quality seeds and ensured timely irrigation by maintaining day to day follow up’s on all relevant agricultural practices. Post harvest, it provided relevant transport and storage facilities as well. This phenomenal growth has resulted in the farmers receiving a profit between Rs. 25,000 – 40,000 per acre as compared to Rs. 15,000 – 25,000 for last year.

Commenting on this Nishchint Bhatia, Executive Vice-President, Agro , PepsiCo India stated “Being the largest procurer of potato in India, PepsiCo India has not just given more opportunity to potato farmers but also worked in close partnership with the farming community with a vision of creating a cost-effective, localized agro-base in India by leveraging its access to world class agricultural practices. PepsiCo India is known for its high quality planting materials and the scientifically designed package of practices which has consistently delivered superior returns to the farmers across geographies. A unique feature introduced by FritoLay India is the ‘weather insurance’ offered to the farmers. It also guarantees a ‘buy back’ price for the farmers which insures a regular income for them. During the course of this partnership, PepsiCo has transformed the lives of thousands of farmers by helping them refine their farming techniques and raise farm productivity. Today our efforts to strengthen this partnership is met with appreciation and we hope to continue working effectively with our farmers.”

Delivering on its vision of Performance with Purpose, PepsiCo India has constantly reinforced its vision to make tomorrow better than today. The key elements of PepsiCo India’s success in it’s contract farming initiative have been the unique partnership with local agencies ensuring transfer of technology through well – trained employees, supply of relevant agricultural implements free of cost to it’s contract farmers, supply of timely and quality farm inputs on credit, prompt dispatch/delivery/procurement of the produce, effective use of modern communication technology and maintenance of perfect logistics and global marketing.

PepsiCo India runs the country's largest contract farming operation in potato. We work with nearly 15,000 farmers and we procure 70,000 to 75,000 tons of potatoes. Through contract farming our total procurement is about 150,000 tons. PepsiCo India’s Direct seeding initiative saves 30 – 40% of water in paddy cultivation by doing away with the traditional method of flooding the fields. In 2009, PepsiCo India incorporated 6,500 acres and saved nearly 5.7 billion liters of water.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and beverage company. The group has built an expansive beverage, snack food and exports business and to support the operations are the group’s 41 bottling plants in India, of which 13 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants.

PepsiCo’s business is based on its sustainability vision of making tomorrow better than today

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 285,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

For further details,please contact:

Mr Mrinall Kanti Dey
General Manager - Corporate Communications
PepsiCo India
Email: mrinall.dey@intl.pepsico.com

Anindita Sarkar
Genesis Burson-Marsteller
Mob:+91 9830060673
Email: gitanjali.sabikhi@bm.com