Hyderabad, 12 March, 2011: Pepsi today announced the winners of “Café Bahar Mein Khao Piyo World Cup Stadium Mein Dekho” contest which is extension of Pepsi “Change the Game” campaign. The Change the Game campaign which celebrates the revolutionary new face of cricket and the youth is a path breaking campaign that salutes the passion and spirit of Youngistaanis. The campaign that includes a series of ad films featuring the creative moves of the cricketing legends inspires the Youngistaanis to be the game changers, not only on the field but also in their own lives.
This mega cricketing campaign was run exclusively for the customers of Café Bahar at Hyderabad which is one of the biggest food joints known for its authentic ‘Hyderabadi Dum Biryani’ from18th – 28th February, 2011. The campaign was launched across various mediums and channels to ensure complete 3D activation across all verticals and it was supported by a 360-degree approach.
The Café Bahar contest drew a remarkable response from the participants, where they just had to order their favourite drink, Pepsi and scratch the card to collect the runs to be able to redeem them for exciting prizes. The contest offered the customers a once-in-a-lifetime opportunity to watch the ICC world cup final and semi-final matches live at the stadium. The other prizes include Change the Game Kits worth more than Rs. 1500/- which includes a swanky bag containing a trendy pepsi sipper glass, a vuvuzela and a stylish Reebok T-shirt.
On the occasion, Mr.Ashish Jain, Vice President, Operations (Beverages), PepsiCo India, said, “We at PepsiCo are happy to have turned the dream of our consumers into a reality. This clutter-breaking initiative takes forward our long-term commitment to bring fun and added excitement to the lives of Youngistaanis. We have received overwhelming response and entries from entire Hyderabad and this contest has been a grand success. We would like to give our heartiest congratulations to all our 25 winners.”
7UP Lemon Pattalam will be supported by 3600 activation comprising of electronic media, print, outdoor, radio, floats, point of sale merchandise, and youth hangout initiatives. The consumer engagement capsule across the 9 cities will include interesting consumer engagement games/interactive sessions.
Out of the whopping more than 10,000 entries in ten days, the lucky winners were chosen on the basis of the maximum number of runs collected by them. The grand prize – tickets to the finals of the ICC World Cup 2011 was given to Mr. Mirza AlamdarHussain and Madhusudan Reddy who stood 1st and 2nd with 8420 & 7430 runs respectively. Mohd. Alamadar Hussain, Mr. Mukesh Kumar and Mr. Vaibhav Joshi who stood 3rd, 4th& 5th with 6125, 3920 and 3560 runs respectively won the tickets for the Semi Finals at Mohali. Apart from the top 5 lucky winners, the top 20 people with the highest number of runs have won the uber cool Change The Game kits.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.
PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by an independent audit. For more details on PWB and PWP, please visit http://www.pepsiindia.co.in/CSR/replenishingwater.aspx
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com
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