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Home » Media » Press Releases » Mountain Dew Salutes The Real Heroes Of India



7UP Presents The Biggest Entertainment Extravaganza

7UP ‘UPstarters’ to premiere on television on June 7

Chennai, June 3: 7UP is all set to take television screens by storm with 7UP UPstarters- a never seen before 6-week reality show with the best of original talent from South India. Featuring some of the finest budding dancers, singers and actors, the first episode of 7UP UPstarters will premiere on Sunday, June 7, on Sun TV at 5pm.

The contest saw huge participation from aspiring singers, dancers and actors during the on-ground auditions across Tamil Nadu and through a unique wild-card system on Facebook. With talent including brake-dancers, classical singers, beat-boxers and acting enthusiasts among others, seven teams will fight to finish through a series of week-on-week performances. The winning 7-member team will win a cash prize of Rs. 7 lakhs.

The grand-finale of the 6-part series will be judged by actors and 7UP brand ambassadors

Dhanush and Puneeth Rajkumar.

Ruchira Jaitly, Senior Director Marketing, Social Beverages at PepsiCo India said, “7UP UPstarters is not just another reality show but a search for the next generation of original, authentic talent from Tamil Nadu. The entire journey from audition to the finale has been packaged into six action-packed episodes to bring viewers closer to the actual experience of each contestant.”

Catch the action starting this Sunday, on Sun TV at 5pm

For more details please visit our website at http://www.7up.in/upstarters

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Aastha Khurana                                                                            Sandipan Ghatak

Genesis Burson-Marsteller                                                        PepsiCo India

+ 91 9711209880                                                                        +91 9810776182

aastha.khurana@bm.com                                                         sandipan.ghatak@pepsico.com