New Delhi, 27th February 2009: Pepsi the brand that stands for youthfulness, 'Can Do' attitude and a 'Dare for More' spirit steps up cricketing fever at the IPL this year as it becomes the 'Official Partner and Official Pouring Partner' with the power-packed Mumbai Indians, one of the youngest teams, in terms of average age, in the league.
Through this partnership, Pepsi gains exclusive pouring rights at home matches besides being the official beverage for the Mumbai Indians, one of the eight teams of IPL. Additionally this association also brings with it exclusive branding rights on the player uniform, besides strong in-stadia visibility and activation rights.
Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India, said "We are thrilled to announce Pepsi's association with the Mumbai Indians in the Indian Premier League 2009. The Mumbai Indians team are go-getters equipped with self-belief and a 'can do' attitude which perfectly personifies Pepsi's Youngistaan philosophy. This exciting partnership also brings with it a unique platform for Pepsi to engage with millions of cricket fans in Maharashtra and across the country."
An official spokesperson of the Mumbai Indians said, "Reflecting Mumbai's diversity, spirit and resilience, the Mumbai Indians are gearing for a power packed performance in the second edition.,. We are very excited to partner an iconic brand like Pepsi as our associate sponsor and pouring partner in IPL 2009. Pepsi is a perfect fit for this dynamic team with a rich blend of experienced and young talent having an instant connect with followers across the world."
With this collaboration, Pepsi gives its fans the chance to `score' a big one this cricket season. While Mumbai Indians set the temperatures soaring with an awesome play on the field. Pepsi gears up with an 360-degree communication program comprising of mass media, in-stadia and in-market activation and online platforms which is sure to quench the thirst of millions of its cricket fans across the country. So get set to watch the spirit of 'Youngistaan' come alive as Mumbai Indians get ready to fight its out this IPL season!
Mrinall Kanti Dey
General Manager - Corporate Communication