New Delhi, Feb 21, 2013: Kurkure, India’s most popular ‘Namkeen’ brand from PepsiCo India’s foods portfoliois all set to take the Indian snack market on yet another lip-smacking journey through the launch of its three irresistible flavors - Punjabi Pizza, Andhra Bangkok Curry and Rajasthani Manchurian. The brand has tapped into the insight that Indians just love giving their own ‘Desi’ twists to international tastes.
The three fusion flavours are wildly popular international tastes but with a signature Kurkure Indian twist! Punjabi Pizza flavour is a cracking combination of Punjabi spices with the taste of Pizza. Andhra Bangkok Curry combines the spiciness of Andhra cuisine with the uniqueness of Thai cuisine. Rajasthani Manchurian brings together the Rajasthani and Oriental tastes – truly the best of both worlds. These will be available nationally at INR 5 (22g), INR 10(48g) and INR 20 (110g) respectively.
Nalin Sood, Executive Vice President - Foods, PepsiCo India said, “Kurkure is a brand loved by consumers for its savory offerings that appeal to every Indian. The launch of fusion flavors brings alive our brand essence of ‘Twist on Tradition’ by offering a great blend of Indian and international taste to the palate. This is a phenomena we see all around us – we Indians love to make the international tastes even better by adding our own Indian touch”.
The new limited edition flavors are being introduced with hugely entertaining and engaging TVC’s, starring the Kurkure family - Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramyakrishnan; and Farida Jalal; Along with a surprise walk-in celeb Omi vaidya!
So what are you waiting for? Go indulge your taste buds with your favourite fusion flavour now!
For more fun, join Kurkure’s Facebook page: https://www.facebook.com/Kurkure
For further details, please contact:
Karishma Kataria | Ruchika Gupta Sandipan Ghatak
Genesis Burson-Marsteller PepsiCo India
+91 9711209880 | +91 9873551248 +91 9810776182