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Home » Media » Press Releases » PepsiCo India initiates 3 Community initiatives in Andhra Pradesh

PepsiCo India initiates 3 Community initiatives in Andhra Pradesh

  • Strengthens its pillars of “Performance with Purpose” in Andhra Pradesh; inaugurates 3 projects in the state with an investment of over Rs 30 lakhs
  • Waste to Wealth Program to target 10 wards 20 000 people in Sangareddy; Employment Skill Training project for the Rural Youth to facilitate alternative livelihood; Rural Water Management program at Malkapur village

February 12 2008 Hyderabad: Strengthening its commitment to “Performance with Purpose” PepsiCo India today announced a series of initiatives in Andhra Pradesh. The initiatives include inauguration of a Waste to Wealth project Livelihood Resource Centre (LRC) and financial support to a water management initiative in Malkapur village thus demonstrating a unique partnership between Government NGO and the corporate sector with people’s participation. PepsiCo India will be investing a sum of over Rs. 30 lakhs in the three projects.


With an aim to make Sangareddy district cleaner greener and garbage free PepsiCo India in partnership with Exnora & Sangareddy Municipality is setting up a Waste to Wealth program the sixth such project in the country after the successful rollout of similar projects in other parts of northern and southern India. This unique initiative at Sangareddy will be executed with people’s participation through motivation and awareness generation activities.

Speaking on the Waste to Wealth initiative Sanjay Warke Executive Director Southern Marketing Unit PepsiCo India said “PepsiCo India is committed to "Performance with Purpose" -- to being a company that is good for society and creating a tomorrow better than today. Specifically in the area of Environmental Sustainability PepsiCo India is engaged in a wide range of initiatives aimed at protecting the environment. We are delighted to contribute towards supporting the Sangareddy community to manage domestic solid waste in an environmental friendly manner in partnership with Sangareddy Municipality and Exnora.” He further added “The first phase of the project will target 10 wards impacting a population of around 20 000 people.”

The programme was initiated and implemented in Pammal Municipal Corporation Kancheepuram District in 2005. PepsiCo Foundation and PepsiCo India jointly has funded all the projects in Pammal Nagapatinam Cudalore & Tenkasi Municipalities of Tamil Nadu & Panipat Municipality of Haryana with a total grant of over Rs 99 lakhs. PepsiCo has funded a sum of Rs 19 lakhs for the construction of Zero Waste Centre in Sangareddy.

The PepsiCo-Exnora ZWM project in Pammal has also been recognized as a model project and centre for International learning by UNICEF in September 2007.


The Livelihood Resource Center (LRC) is an innovative employment skill development initiative by PepsiCo foundation in association with CAP foundation. The initiative aims at facilitating alternative livelihood to the rural youth living below poverty line between the age group of 18-35 years by extending training in Customer Relations & Hospitality Management Courses with spoken English and computer education. PepsiCo India has invested a sum of Rs. 3 80 000/- in the program.

Speaking on the LRC initiative Mr. Warke said “Livelihood Resource Centre is a project aimed to give alternative livelihood opportunities to the rural youth of the region living below the poverty line. The success of our LRC projects in the past has given us immense confidence to take the initiative forward to other regions and we are extremely delighted to inaugurate the program in Sangareddy. We will be providing training and employment opportunities to more than 200 rural youth in the region in the year 2008.”


PepsiCo India has also funded Malkapur village for a water supply project providing financial support of Rs. 9.4 Lakhs to the district for a water contract with the Hyderabad Metropolitan Water Supply & Sewerage Board (HMWSSB).

Due to insufficient quantitiy of drinking water in the village the Malkapur Panchayat and the MP of the constituency had reached out to the HMWSSB for a water contract under which the later will be supplying drinking water to the district. PepsiCo India will be funding 75% of the total project cost of Rs. 12.5 lakhs.


Performance with Purpose articulates PepsiCo India’s belief that its businesses are intrinsically connected to the communities and world that surrounds it. Performance with Purpose means delivering superior financial performance at the same time as we improve the world.

To deliver on this commitment PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact.

  • Replenishing Water and continue to expand its expertise in water conservation
  • Partnering with Farmers to help them earn more
  • Converting Waste to Wealth to make our cities cleaner and healthier and
  • Improving the Health and Wellbeing of our children

For more information please visit www.tomorrowbetterthantoday.com

About PepsiCo India

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies with 2007 annual revenues of more than $39 billion. The Company employs approximately 185 000 people worldwide and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks Pepsi-Cola beverages Gatorade sports drinks Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales.

PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and beverage company. One of the largest multinational investors in the country PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. The group has built an expansive beverage snack food and exports business and to support the operations are the group’s 37 bottling plants in India of which 16 are company owned and 21 are franchisee owned. In addition to this PepsiCo’s Frito Lay snack division has 3 state of the art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo India’s commitment to living by this vision every day is visible in its contribution to the country consumers farmers and people.

For further information please contact:

Annie Kishen
Director - Corporate Communication
PepsiCo India
Tel: 0124 - 2357077 / 2880606
Email: annie.kishen@intl.pepsico.com

Mrinall Kanti Dey
GM-Corporate Communications
PepsiCo India
Mob: +91 9818449509
Email: Mrinall.dey@intl.pepsico.com

Poonam Kapila/Kaveri Sengupta
Genesis Burson-Marstaller
Mob: +91 9811793973/ +91 9811616685
Email: poonam.kapila@bm.com / kaveri.sengupta@bm.com