Five young fast bowlers selected under the Gatorade Pacers program to become the first Indian sportsmen to undergo the ‘Gatorade Sweat Test’ To join the ranks of Usain Bolt and Brett Lee
New Delhi, January 30, 2011: Gatorade Pacers, a program from Gatorade – the world’s No. 1 sports drink - to identify and develop young fast bowlers for cricket in India, is set to achieve a major landmark in the history of Indian sport. Five young fast bowlers, who have been selected under this program, will be traveling to Dubai for a training program at ICC Cricket Academy during which they will undergo the world-renowned ‘Gatorade Sweat Test’. They will become the first sportsmen from India to undergo this test, which has benefited the likes of Usain Bolt, Serena Williams, Maria Sharapova and Brett Lee to name a few.
The Gatorade Sweat Test is conducted by the Gatorade Sports Science Institute, which over the past 40 years, has been working closely with sports teams, as well as hundreds of elite professional and amateur athletes from all over the world to help them optimize their health and performance through research and education in hydration and nutrition science. The Gatorade Sweat Test helps sportsmen and athletes better understand their bodies’ hydration and replenishment requirements and improve performance, enhance longevity.
Barinder Singh (Haryana), Abdul Baseer Mohammed (Andhra Pradesh), Gurudas Shenoy (Mumbai), Sukhvir Singh (Punjab) and Maninder Singh (Punjab) are looking forward with enthusiasm to the training program they will undergo at the state-of-the-art ICC Cricket Academy in Dubai. These young fast bowlers will spend seven days at the Academy, where resident coaches Mudassar Nazar and Dayle Hadlee will give them tips on improving their bowling skills. In addition, Jonty Rhodes will work with these bowlers to lift their overall game and give them a perspective on competing in international level cricket.
Ms Geetu Verma, Executive Director – Innovation, PepsiCo India said: “We are very happy to offer this opportunity to these talented fast bowlers and it underlines our deep commitment to the Gatorade Pacers program. We believe that there is a need to promote awareness around fitness and scientific hydration techniques amongst sportsmen in India to help them compete with the best in the world. This initiative is a small step in that direction and we look forward to working with more sportsmen from India in future.”
These young pacers will also train with and play practice matches with the cricketing teams of Kenya, Netherland, Ireland, and Canada, who will be training for the ICC Cricket World Cup 2011 at the Academy.
Gatorade is the official nutrition partner for the ICC Cricket World Cup 2011.
About Gatorade Pacers:Gatorade Pacers Program was launched in 2007 with the objective discovering raw fast bowling talent in India at the grassroots and nurturing it. The program has a footprint of 7 cities across India, reaching out to 1500 Schools & Colleges and various cricket clubs & associations. Since the start of Gatorade Pacers, over 20,000 aspiring fast bowlers have been auditioned. The program has partnered with greats like Wasim Akram, Manoj Prabhakar, Javagal Srinath & T.A. Sekar to enable best possible results.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and young but immensely popular and fast growing brands such as Nimbooz and Aliva.
PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by an independent audit. For more details on PWB and PWP, please visit http://www.pepsicoindia.co.in/CSR/replenishingwater.aspx
For further details, please contact
GM, Corporate Communications