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Home » Media » Press Releases » Pepsi partners with T-10 Gully Cricket as its official beverage sponsor!

Pepsi partners with T-10 Gully Cricket as its official beverage sponsor!

Ludhiana, 29 January, 2009: Pepsi, the brand that stands for its youthfulness, irreverence, and 'Dare for more' spirit, partners with the first ever-T-10 Gully Cricket as the official pouring partner of the event. This exciting 10 overs tournament will be played across eight cities- Ludhiana, Jalandhar, Kanpur, Lucknow, Thane, Pune, Nasik and Surat with five sponsored teams comprising 11 players each. The top team from each city will vie for the finals in Mumbai being held on 14th Feb 2009. The T-10 Gully cricket tournament with total prize money of Rs 2.5 million, will give winners a chance to win Rs 1 million, while the runner- up will win Rs 500,000.

Mr. Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India said, "When it comes to cricket, Pepsi has always been at the forefront of creating extraordinary and path breaking experiences for its youth across the country. T-10 Gully Tournament is a unique initiative to bring all cricket loving 'Youngistaanis' on one common platform and giving them a lifetime opportunity to be at the centre of their favourite sport like never before.

Pepsi aims to reinforce its commitment to the youth by constantly engaging with them through mega platforms such as T-10", he further added."

As always Pepsi has been a trendsetter for innovative cricketing formats and the 'T10 Gully Cricket' format will incorporate Pepsiness through its unique features like power over, bat out, max zone. Former Indian cricket team Manager and Indian Premier League team Mumbai Indians coach Lalchand Rajput is the Director of the event.

T-10 Gully Match Schedule

Kanpur

22nd January 2009

Lucknow

24th January 2009

Jalandar

27th January 2009

Ludhiana

28th January 2009

Surat

31st January - 1st February 2009

Nasik

5th January 2009

Thane

7th January 2009

Pune

12-14th January 2009

Mumbai

14th February 2009

For further details, please contact:

Mrinall Kanti Dey
GM - Corporate Communication
PepsiCo India
Tel: 9818449509
Email: Mrinall.dey@intl.pepsico.com

Gitanjali Sabikhi
Genesis Burson-Marsteller
Mobile: 9873700674
Email: gitanjali.sabikhi@bm.com