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Home » Media » Press Releases » panpara

PepsiCo India triples its potato procurement from farmers in West Bengal over the last two years

More than ten thousand farmers associated with PepsiCo India in 6 districts in Bengal Total area of 5,500 acres covered ; expected to cover 7000 acres Income through potato cultivation increased up to 50% after associating with PepsiCo India

Benefits to farmers associated with PepsiCo:
1: Supply of high quality planting material, including its proprietary advanced seed varieties
2: Offering advanced plant protection program and technical know-how developed in collaboration with leading agri-input companies like DuPont, Bayer and BASF
3: Soft loans through a national level tie-up with State Bank of India
4: Facilitation of crop/weather risk insurance in partnership with leading insurance companies to protect farm incomes

Panpara, January 19, 2012: PepsiCo India, the leading food & beverage company in the country, announced today that the company has increased its potato procurement from farmers in West Bengal to 60,000 Metric Tonnes in the current year as compared to 22,000 Metric Tonnes in 2010. PepsiCo India’s collaborative farming programme in West Bengal currently operates in six districts – Burdwan, Hooghly, Bankura, Birbhum, Howrah and Midnapur West and provides technical and financial support to more than ten thousand farmers.

Assured buy back by PepsiCo India at pre-agreed prices ensures regular and stable income for the farmer and insulates them against market price fluctuations. Additionally, yield per acre has increased up to 10%, and income from the potato crop has risen up to 50%

Commenting on this initiative, Jaideep Bhatia, Vice President - Agronomy, PepsiCo India stated, “PepsiCo India as the largest procurer of potato in the country, has not just given more opportunity to potato farmers but also worked in close partnership with the farming community with a vision of creating a cost-effective, localized agro-base in India by leveraging its access to world class agricultural practices. We are committed towards working in close partnership with the farming community in Bengal in order to further refine farming techniques and raising farm productivity. The company is known for its high quality planting materials and the scientifically designed package of practices which has consistently delivered superior returns to the farmers across geographies. We hope to continue our endeavor of being a farmer’s friend and help transform the practice of agriculture in the country.”

PepsiCo India established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states to improve yield, provide financial assistance and ensure crop insurance against the vagaries of nature. It works closely with farmers through the crop lifecycle by providing new varieties, technologies and sustainable farming practices. PepsiCo plans to increase its farmer connect to over 30,000 farmers by 2013.

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For further information please log on to www.pepsicoindia.co.in

For further details, please contact:

Nitin Yadav
General Manager – Corporate Communications
PepsiCo India
+91 9811278920
Email: nitin.yadav@pepsico.com

Prajakta Bhosale / Tanvi Arora
Genesis Burson-Marsteller
Mob: +91 9899043917 / +91 9999046170
Email: prajakta.bhosale@bm.com / tanvi.arora@bm.com