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Home » Media » Press Releases » PepsiCo India's hunt for Indra's Advisors culminates at ISB Hyderabad

PepsiCo India’s hunt for Indra’s Advisors culminates at ISB Hyderabad

  • Team 'Jackdaws' from ISB Hyderabad wins PepsiCo's 'Become Indra's Advisors' B-School Challenge
  • Team 'Launcher's' from NITIE Mumbai was the first runner up; Team 'Victorious Secrets' from IIM Lucknow being the second runner up
  • Winners Jackdaws walk away with pre placement offers at PepsiCo India; and an opportunity to present their challenge solution to Indra Nooyi , Chairperson & CEO, PepsiCo in New York

New Delhi, January 19, 2011: PepsiCo India, country’s leading food and beverage business, today announced ‘Jackdaws’ from ISB Hyderabad as the winners of the fourth edition of its campus engagement challenge ‘Become Indra’s Advisors Contest’.

With fourth year in the running, the ‘Become Indra’s Advisors’ contest, has only gone from one height to another. This one of its kind contest provides B-School students with a lifetime opportunity presenting their challenge solution to none other than PepsiCo’s Chairperson & CEO, Indra Nooyi at PepsiCo’s Headquarters at Purchase, New York. The winning three-member team of Henna Mehta, Komal Gurnani and Mili Kapoor walked away with the trophy after beating 5 other finalists for the opportunity to travel to New York and also bagged for themselves Pre Placement Offers (PPO) at PepsiCo India. The first and the second runners up received cash prizes of Rs. 1,50,000 and Rs. 1,20,000 respectively and Pre Placement Interviews (PPI).

Based on business plan format, the topic for this year’s competition was ‘India Heterogeneity - The Product Customization Challenge’. Through this challenge, PepsiCo encouraged students to come up with recommendations for food or beverage options that drive experience especially that of regional cuisine and in a value format to the local consumer. The evaluation was on the basis of innovation and novelty, feasibility and potential impact of the idea, customer value / commercialization and quality of compilation. Their presentation abilities were also tested to see if they can deliver their message clearly, bring clarity of data and solutions presented; showcase creativity and imagination in the tools used for the presentation.

The final selection of winners was done by an esteemed four member jury comprising of Mr. Manu Anand, President & CEO, PepsiCo India; Mr. Praveen Someshwar, CEO, India Beverages PepsiCo; Mr. Varun Berry, CEO, India Foods, PepsiCo; and Dr. Arindam Bhattacharya, Managing Director, The Boston Consulting Group, India.

Each year PepsiCo has added key differentiators to this Challenge where this year too the challenge was unique because of the following reasons:

  • First time ever Power of One business challenge – encompassing real time issues from both PepsiCo's Beverage and Foods business
  • Business Plan format v/s case study – students came up with solutions entailing the entire business plan of a food or beverage option
  • First time ever elevator pitch format– Students pitched their ideas through a video elevator pitch in addition to the PowerPoint presentation that was uploaded on the site
  • * First time ever, 13 Best in Campus teams were chosen from amongst each of the participating campuses. Commenting on their win, members of the winning team, 'Jackdaws' from ISB Hyderabad said, "It was a brilliant experience to be a part of PepsiCo's 'Become Indra's Advisors' Contest as it helped us exploit our potential, challenge our intellect and question our beliefs. We are delighted to win this challenge and dedicate this recognition to ISB Hyderabad, our professors, fellow batch mates and most of all our families who guided us throughout and were very supportive".

“Most of all, we are thrilled to meet Ms. Nooyi in person and share our ideas. We could not have asked for a better start to our careers”, they added.

Speaking about the initiative, Pavan Bhatia, Executive Director – HR, PepsiCo India Region said, “It gives me immense pleasure to close the fourth successful edition of ‘Become Indra’s Advisors’ Challenge. This programme serves a two-fold agenda, one to engage young minds of today on real time business issues and secondly making them familiar with the F&B industry and how PepsiCo is poised in that space. Such contests show that students are constantly looking for opportunities to learn, grow and prove themselves. The winning teams have demonstrated this commitment to the core and we would love to see them become a part of the PepsiCo world.”

Nagina Singh, Talent Acquisition Head, PepsiCo India Region, commented, “The uniqueness of this contest has been the key reason that it has solicited tremendous response over the last four years. In the current edition, we have had over 10,000 page reviews of our site, with over 200 teams of 3 registering and 110 uploaded solutions. PepsiCo has always been an aspirational company to work for and this contest has helped us further consolidate our leadership position among students of premier institutions.”

The top management institutes of the country that participated in the challenge are: Indian Institute of Managements - IIM Ahmedabad, IIM Bangalore, IIM Kolkata, IIM Indore, IIM Kozhikode, IIM Lucknow; Faculty of Management Studies (FMS) ; Indian School of Business (ISB); Jamnalal Bajaj Institute of Management Studies (JBIMS) – Mumbai; National Institute of Industrial Engineering (NITIE) – Mumbai; Management Development Institute, Gurgaon; Xavier Labor Relations Institute (XLRI); Symbiosis Institute of Business Management (SIBM). All full-time MBA students in these B-Schools were eligible to participate in the contest.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.

PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by an independent audit. For more details on PWB and PWP, please visit http://www.pepsicoindia.co.in/CSR/replenishingwater.aspx

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com

For further details, please contact

Ashutosh Sharma / Pradeep Wadhwa
GM, Corporate Communications
PepsiCo India
Mob:+91 9818763772
Emai:Ashutosh.sharma@pepsico.com / pradeep.wadhwa@pepsico.com

Debapriya Bhattacharya / Divya
Bakhshi
Genesis Burson-Marsteller
Mob:+91 9711209880 / +91 9899888643
Emai:d.bhattacharya@bm.com / divya.bakhshi@bm.com