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Home » Media » Press Releases » Avinashilingam Deemed University for Women and PepsiCo India join hands to 'Make India Heart Healthy'

Avinashilingam Deemed University for Women and PepsiCo India join hands to ‘Make India Heart Healthy’

~Organise two day ‘National Conference on Healthy Heart’ to spread awareness- Participation from leading academicians, doctors & nutritionists~

Coimbatore, January 18, 2011:Avinashilingam Deemed University for Women and PepsiCo India, the country’s leading Food and Beverages Company, are organising the National Conference on Healthy Heart in Coimbatore starting today. The two-day Conference is expected to raise awareness around a heart healthy dietary approach and active lifestyle.

The Conference is part of an ongoing initiative, ‘Mission to Make India Heart Healthy’ by Quaker Oats, a PepsiCo brand. Around 500 delegates including academicians, doctors, dietitians and research scholars from different institutions and organization from all over the country are expected to benefit from the deliberations during the conference. According to the World Health Organisation, it is estimated that India suffers significant economic loss from pre-mature deaths due to heart disease, stroke and diabetes.

Dr. Sheela Ramachandran, Vice Chancellor, Avinashilingam Deemed University for Women, said: “The prevalence of premature Cardiovascular Disease (CVD) in Indians is upto three times higher as compared with people of similar age groups in western world. Since India is one of the fastest growing economies of the world, there is a need to initiate target action to bring down the increasing mortality and morbidity due to CVD through dietary approaches. We are delighted to partner with PepsiCo India in their endeavour and “Mission to make India Heart Healthy” Dietary pattern of an individual plays an important role in the development of CVD. It has been scientifically established that 3g of soluble fibre daily from Oats in a diet low in saturated fat and cholesterol may reduce the risk of heart diseases.

According to Ms. Mallika Janakiraman, Head (Nutrition & Health Policy), PepsiCo India, “This is bringing alive PepsiCo’s Performance with Purpose agenda and our global commitment to actively work with global and local partners to help address nutrition challenges. Quaker as a brand is committed to promoting heart healthy lifestyle and encourages people to live healthier. I am confident that through our initiatives we will be able to increase awareness in this area and thank Avinashilingam Deemed University for Women and all the participants for their enthusiastic response. This is just the beginning and we look forward to initiatives that not only improve knowledge and understanding but also motivate behaviour change. A program, like this is a first step in this direction.”

Earlier in the day, Dr. K. M. Cherian, world renowned cardiologist & Chairman of Frontier Lifeline Hospital inaugurated the conference. In his address, Dr. Cherian highlighted the cardio-vascular benefits of proper diet. The participants signed a Pledge saying No to unhealthy dietary and lifestyle habits.

On the sidelines of the conference, a Quaker Quisine session is also being organised where Chef Shashidhar Bhat of Park Plaza, Coimbatore will demonstrate delectable oats recipes such as Lemon and Coriander Quaker Oats Soup, Quaker Oats Pancake, and Quaker Oats and Carrot Kheer.

It may be noted that, Quaker in partnership with Apollo Hospital has earlier launched the Heart Health campaign. It has also developed a portal www.goodmorningheart.com, which helps assess risks associated with the heart and provides a range of solutions and information on how to stay Heart Healthy. Once the individual has taken the test, they would receive customized diet plans based on risk profiles, heart health tips, healthy recipes and other information required for a healthy heart. The website will also contain articles on heart health, tools such as Body Mass Index (BMI) calculators and a downloadable widget, an interesting innovation that helps people monitor their progress constantly against set goals.

About Avinashilingam Deemed University for Women:

Sri Avinashilingam Home Science College for Women was established by the great patriot and educationist Dr. T.S. Avinashilingam Chettiar under the auspices of the Avinashilingam Education Trust in 1957 with 45 students. The growth of the Institution has been carefully nurtured to its current heights by the world renowned educationist and nutritionist Chancellor Dr. Rajammal P. Devadas until she passed away in 2002. It was one of the eight colleges on which autonomy was conferred by the University of Madras in June 1978 and the first of the women's colleges to get this distinction. The Government of India declared Sri Avinashilingam Home Science College for Women and Sri Avinashilingam College of Education as a Deemed University under Section 3 of the UGC Act in June 1988. The college was renamed as Avinashilingam Institute for Home Science and Higher Education for Women. The institute functions under seven Faculties, namely, Home Science, Science, Humanities, Education, Business Administration, Engineering and Community Education and Entrepreneurship Development, each faculty functioning under its respective Dean

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.

PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by an independent audit. For more details on PWB and PWP, please visit http://www.pepsicoindia.co.in/CSR/replenishingwater.aspx