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Home » Media » Press Releases » India's best brains to meet Indra Nooyi

India’s best brains to meet Indra Nooyi

  • ‘Taste the Success: become Indra’s Advisor’; PepsiCo India tickles the minds of the management students
  • Winners to get a chance to present case study to Indra Nooyi, Chairman & CEO PepsiCo
  • Best business strategy to get implemented at PepsiCo

New Delhi, January 16, 2008: PepsiCo, the world’s largest selling Food and Beverage Company, today announced its unique initiative ‘Taste the Success – Become Indra’s Advisors’ challenge for the management students in India. Under the challenge, PepsiCo India has invited business strategies, for unlocking the latent demand for beverages in India, from the leading management schools.

The winners will get an opportunity to present and discuss their case study with Indra Nooyi, Chairman & CEO, PepsiCo in New York. If the business strategy is found feasible, students may get an opportunity to engage as advisors on an ongoing basis with PepsiCo business to operationalize their ideas. The first runners up will get a cash award of INR 1,00,000/-, while the second runners up will get a cash award of INR 50,000/-. The top 6 finalist teams will get a chance to appear for a pre placement interview (PPI).

These strategies will be adjudged by a distinguished jury comprising of esteemed industry leaders and academicians along with PepsiCo officials.

Talking about the initiative, Mr. Pavan Bhatia, Executive Director- HR, PepsiCo India said, “It is extremely exciting for us to introduce this initiative for the most talented brains in India. While it provides the management students a chance to challenge themselves with a real-time situation, it provides PepsiCo an opportunity to engage with some of the finest brains to arrive at an innovative solution. The contest also provides a platform to deserving students to be part of PepsiCo’s journey where they get to bring their creative ideas to life.” He further added, “India has a huge talent pool. PepsiCo is looking at further engaging and leveraging the Indian talent pool for India and its other markets.”

Commenting on the need for such initiatives by a corporate, Dr. Amit Kapoor, Honorary Chairman, Institute for Competitiveness India & Professor of Business Strategy, MDI said, “Such initiatives help to bridge the gap in the learning process of the management students, providing them a chance to engage, share and learn directly from the top management of global companies and think through a real-life project.”

The management institutes participating in the challenge will be the 5 Indian Institute of Management (Ahmedabad, Bangalore, Kolkata, Lucknow, and Indore), Management Development Institute (MDI), Faculty of Management Studies (FMS), Xavier Labour Relations Institute (XLRI), Symbiosis Institute of Business Management (SIBM), Jamnalal Bajaj Institute of Management Studies (JBIMS). All full-time MBA students in these B-Schools are eligible to participate in the contest. The business strategies submitted by the management students will be evaluated in two phases. The initial selection will be done by Dr. Amit Kapoor, Honorary Chairman Institute for Competitiveness India, Chief Economist and former Head for Datamonitor's Economic Research Practice and Ms. Geetu Verma, Executive Director, Innovation and Business Development, PepsiCo India. They will select the 6 best business strategies submitted by the students. The second round which is the final selection round will be conducted by an esteemed jury of 4 members comprising of Mr. Sanjeev Chadha, CEO, PepsiCo India, Mr. Saurabh Srivastava, Founder, Indian Angel Network & Founder Member, TIE, Mr. J.K. Mitra, Dean, Faculty of Management Studies, and Mr. Vinod Rao, CFO, PepsiCo India

Evaluation Process:

All full time MBA students in these B-Schools will be eligible to participate in the contest. The process:

  • The management students to form a team of maximum 3 members
  • Prepare the business strategy after reading the case proposed by PepsiCo. Register and upload it onto the website(www.pepsicotastethesuccess.com)
  • Selection panelists including Dr. (Prof.) Amit Kapoor (Honorary Chairman Institute for Competitiveness India , Chief Economist and former Head for Datamonitor's Economic Research Practice) & Geetu Verma (Executive Director, Innovation and Business Development, PepsiCo India) will then go through the entries and shortlist top 6 entries
  • The top 6 finalist teams will be given an opportunity to appear for a pre placement interview without going though the initial screening processc
  • These 6 teams will be flown to New Delhi where they will present their case to a distinguished panelist including Mr. Sanjeev Chadha, CEO, PepsiCo India, Mr. Saurabh Srivastava, Founder, Indian Angel Network & Founder Member, TIE, Mr. J.K. Mitra, FMS Dean and Mr. Vinod Rao, CFO, PepsiCo India, who will choose the top 3 winning teams
  • Winning team will be flown to New York to present their case to Indra Nooyi
Registration 15th –  31st January
Submission of reports 15th –  31st January
Declaration of Stage 1 results (6 short-listed entries) 8th February
Final round 2nd /3rd week of March
Declaration of top 3 winners 2nd /3rd week of March

About the Case Study

PepsiCo has built over the last 2 decades, a strong presence in the carbonated soft drink and juice/juice drink category in India. PepsiCo has a wide range of ‘fun for you’, ‘good for you’ and ‘better for you’ products – a portfolio of balance and choices. PepsiCo with the help of its new R&D center at Gurgaon is planning to further introduce healthier drinks along with new flavour ideas.

However despite a booming economy, young consumers and growing levels of disposable income, the per capita consumption of branded beverages remains very low in India compared to both emerging markets and the developed world.

Key questions

  • What are the barriers to unlocking beverage per capita growth in India? What are the 3 top things required to unplug the beverage potential of India shining?
  • Which categories should PepsiCo enter? Is PepsiCo strategy of balanced portfolio the one that it should continue to follow?

About PepsiCo India

PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than $35 billion and more than 168,000 employees across the world. Its world renowned brands are available in nearly 200 countries and territories.

PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. The group has built an expansive beverage, snack food and exports business and to support the operations are the group’s 37 bottling plants in India, of which 16 are company owned and 21 are franchisee owned. In addition to this, PepsiCo’s Frito Lay snack division has 3 state of the art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. Our commitment to living by this vision every day is visible in our contribution to our country, consumers, farmers and our people.

For further details, please contact:

Mrinall Kanti Dey
GM-Corporate Communications
PepsiCo India
Mob: +91 9818449509
Email: Mrinall.dey@intl.pepsico.com

Poonam Kapila/ Kaveri Sengupta
Genesis Burson-Marsteller
Mob: +91 9811703973 / + 91 9811616685
Email: Kaveri.sengupta@bm.com