New Delhi, January 16, 2008: PepsiCo, the world’s largest selling Food and Beverage Company, today announced its unique initiative ‘Taste the Success – Become Indra’s Advisors’ challenge for the management students in India. Under the challenge, PepsiCo India has invited business strategies, for unlocking the latent demand for beverages in India, from the leading management schools.
The winners will get an opportunity to present and discuss their case study with Indra Nooyi, Chairman & CEO, PepsiCo in New York. If the business strategy is found feasible, students may get an opportunity to engage as advisors on an ongoing basis with PepsiCo business to operationalize their ideas. The first runners up will get a cash award of INR 1,00,000/-, while the second runners up will get a cash award of INR 50,000/-. The top 6 finalist teams will get a chance to appear for a pre placement interview (PPI).
These strategies will be adjudged by a distinguished jury comprising of esteemed industry leaders and academicians along with PepsiCo officials.
Talking about the initiative, Mr. Pavan Bhatia, Executive Director- HR, PepsiCo India said, “It is extremely exciting for us to introduce this initiative for the most talented brains in India. While it provides the management students a chance to challenge themselves with a real-time situation, it provides PepsiCo an opportunity to engage with some of the finest brains to arrive at an innovative solution. The contest also provides a platform to deserving students to be part of PepsiCo’s journey where they get to bring their creative ideas to life.” He further added, “India has a huge talent pool. PepsiCo is looking at further engaging and leveraging the Indian talent pool for India and its other markets.”
Commenting on the need for such initiatives by a corporate, Dr. Amit Kapoor, Honorary Chairman, Institute for Competitiveness India & Professor of Business Strategy, MDI said, “Such initiatives help to bridge the gap in the learning process of the management students, providing them a chance to engage, share and learn directly from the top management of global companies and think through a real-life project.”
The management institutes participating in the challenge will be the 5 Indian Institute of Management (Ahmedabad, Bangalore, Kolkata, Lucknow, and Indore), Management Development Institute (MDI), Faculty of Management Studies (FMS), Xavier Labour Relations Institute (XLRI), Symbiosis Institute of Business Management (SIBM), Jamnalal Bajaj Institute of Management Studies (JBIMS). All full-time MBA students in these B-Schools are eligible to participate in the contest. The business strategies submitted by the management students will be evaluated in two phases. The initial selection will be done by Dr. Amit Kapoor, Honorary Chairman Institute for Competitiveness India, Chief Economist and former Head for Datamonitor's Economic Research Practice and Ms. Geetu Verma, Executive Director, Innovation and Business Development, PepsiCo India. They will select the 6 best business strategies submitted by the students. The second round which is the final selection round will be conducted by an esteemed jury of 4 members comprising of Mr. Sanjeev Chadha, CEO, PepsiCo India, Mr. Saurabh Srivastava, Founder, Indian Angel Network & Founder Member, TIE, Mr. J.K. Mitra, Dean, Faculty of Management Studies, and Mr. Vinod Rao, CFO, PepsiCo India
All full time MBA students in these B-Schools will be eligible to participate in the contest. The process:
|Registration||15th – 31st January|
|Submission of reports||15th – 31st January|
|Declaration of Stage 1 results (6 short-listed entries)||8th February|
|Final round||2nd /3rd week of March|
|Declaration of top 3 winners||2nd /3rd week of March|
PepsiCo has built over the last 2 decades, a strong presence in the carbonated soft drink and juice/juice drink category in India. PepsiCo has a wide range of ‘fun for you’, ‘good for you’ and ‘better for you’ products – a portfolio of balance and choices. PepsiCo with the help of its new R&D center at Gurgaon is planning to further introduce healthier drinks along with new flavour ideas.
However despite a booming economy, young consumers and growing levels of disposable income, the per capita consumption of branded beverages remains very low in India compared to both emerging markets and the developed world.
PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than $35 billion and more than 168,000 employees across the world. Its world renowned brands are available in nearly 200 countries and territories.
PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. The group has built an expansive beverage, snack food and exports business and to support the operations are the group’s 37 bottling plants in India, of which 16 are company owned and 21 are franchisee owned. In addition to this, PepsiCo’s Frito Lay snack division has 3 state of the art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. Our commitment to living by this vision every day is visible in our contribution to our country, consumers, farmers and our people.
Mrinall Kanti Dey
Mob: +91 9818449509
Poonam Kapila/ Kaveri Sengupta
Mob: +91 9811703973 / + 91 9811616685