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Home » Media » Press Releases » This Festive Season Kurkure Asks Consumers ‘Why So Sweet?’ Be Chatpata!

This Festive Season Kurkure Asks Consumers ‘Why So Sweet?’ Be Chatpata!

  • Launches its festive campaign in Hindi, Bengali and Tamil
  • Consumers can login to Amazon to grab their Special Edition Kurkure Gift Box

Click on the link to watch the TVC : Kurkure family in an all new fun filled

New Delhi, September 1, 2015 : Zyada meetha ho gaya? Or have you had enough of the usual ‘Bas Thoda Sa’, ‘Aaj Khana Khaye Bina Jane Nahi Denge’, ‘Apna hi Ghar Samjho? In a festive season full of sweet love & artificial formality, Kurkure brings ‘meethepan ka season mein, chatpatapan ka mazaa’.

This year, Kurkure’s new Festive campaign, in its true signature style, encourages people to do away with this usual overdose of artificial sweetness & obligations and embrace their chatpata nature. Watch how the Great Indian Kurkure family, full of laughter and mischief spreads informality and ‘chatpatapan ka maza’, bringing families closer than ever, in Kurkure’s festive campaign-
‘Why so sweet? Be Chatpata!

What’s more, for the first time ever Kurkure festive campaign has been shot in Hindi, Bengali and Tamil. So starting 1st September, while the national campaign will have Kurkure family encourage their guests to shed the inhibitions and be real; viewers also get to see Parineeti with her trademark mischief spread cheer during Durga Pujo and Boman & Ramya in their inimitable style encourage their extended family to be chatapata in Tamil!

Sharing his thoughts on the campaign, Partho Chakrabarti, Vice President, Snacks Category, PepsiCo India said, “Kurkure has always endeared itself to consumers with its infectious transformational spirit that has given families a strong reason to have fun together. This year our campaign encourages one and all to shed the usual formality and sweetness with a dose of chatpatapan that we are sure will strike a chord with consumers.”

Kurkure will also be launching special edition Kurkure gift packs during Diwali. Available in all modern trade, traditional trade outlets, consumers can also order their Kurkure Gift Box on Amazon.in. The campaign is supported by a 360-degree marketing plan across TV, Print, On- ground and Digital.

Speaking about the creative thought behind the ad films, Babita Baruah, Senior VP & Business Head, JWT India said, “Kurkure has always been at the forefront of coming up with quirky ideas that relate to our everyday lives. The latest Kurkure TVC captures the essence of Indian festivities and the moments shared together with families in a fun way.”
The limited edition gift packs will be available across retail outlets and are priced at Rs.60, Rs. 90 and Rs.120 respectively.

For more fun and excitement, log on to Facebook – https://www.facebook.com/Kurkure


Designation Name
Senior VP & Business Head Babita Baruah
National Creative Director Senthil Kumar
Senior VP & National Planning Director Mythili Chandrasekar
VP & Executive Creative Director Sonia Bhatnagar
AVP & Senior Creative Director (Digital) Karan Amin
VP & Client Services Director Ganesh KRK
Senior Creative Director Shikha Sud and Chandan Singh
Creative Team Viji Vishwanathan and Shiladitya Saha
Account Management Team Binay Mehra
Planning Team Rinku Ray, VP & SPD
VP & National Films Head Anupama Ahluwalia
Agency Producer Siddharth Kelkar

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information,
please visit www.pepsicoindia.co.in

For further details, please contact :

Parakram Hazarika / Aanchal Dhar

Genesis Burson-Marsteller

Tel: 9711311668 / 9999690904

Email: parakram.hazarika@bm.com / aanchal.dhar@bm.com

Sandipan Ghatak

PepsiCo India

Tel: +91 124 44998400

Email: sandipan.ghatak@pepsico.com