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Home » Media » Press Releases » #Assemble The Avengers With Mountain Dew

#Assemble The Avengers With Mountain Dew

Launches collector’s edition cans in association with Marvel’s Avengers- Age of Ultron


New Delhi, April 25, 2015 : It’s time to unleash the hero in you… Mountain Dew in association with Marvel’s Avengers- Age of Ultron has launched a range of collector’s edition cans for fans who dare to rise above their fears. The Thor, Hulk, Captain America and Iron Man versions are available for purchase on Amazon.in packed in special combo packs.

The Mountain Dew Avengers Collector’s Edition is priced at MRP Rs. 150 (inclusive of all taxes) for a combo pack of four cans. Consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Kerala can purchase the collector’s edition exclusively from Amazon.in.

Speaking about the association, Ruchira Jaitly, Sr. Director- Marketing (Social Beverages), PepsiCo India said, “The association with Marvel's ‘Avengers: Age of Ultron’, the highly anticipated blockbuster, is around Mountain Dew’s popular thematic campaign ‘Naam Bante Hai Risk Se’ that inspires one to unleash the hero within & achieve the extra-ordinary.”

“We are very happy to be the partner of choice for PepsiCo India and offer our customers the Collector’s Edition of Mountain Dew. We see this as a great opportunity to offer customers across India – even those residing in the remote areas of the country- the ease, convenience & joy of experiencing this unique product,” said Samir Kumar, Director Category Management, Amazon India. In addition to the special packs, Mountain Dew has also launched a digital campaign that gives fans a chance to win branded merchandise. For more details, log on to
https://www.facebook.com/mountaindewindia or https://twitter.com/MountainDewIn

Grab all 4 packs today!

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. Products on amazon.in range from Books and Movies & TV Shows to Kindle family of E-Readers, Tablets and eBooks; Music; Computers & Accessories; Mobiles & Tablets; Cameras & Photography; Portable Media Players; Toys & Games; Video Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Luggage & Bags; Home & Kitchen; Beauty; Sports and Health & Personal Care, Shoes, Apparel and Sunglasses. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

For further information, please contact :

Kuheli Ray / Aastha Khurana Sandipan Ghatak
Genesis Burson-Marsteller PepsiCo India
+91 9999783541 / +91 9711209880 + 91 9810776182 / 0124 4998400
kuheli.ray@bm.com / Aastha.khurana@bm.com sandipan.ghatak@pepsico.com