Lay’s launches an exciting Ticket Hunt for the Cricket World Cup finals
An exciting digital + on ground ‘’Ticket Ka Game’’ contest in Delhi & Mumbai
New Delhi, February 24, 2015:Watching the Cricket World Cup Finals live in the stadium is a once in a lifetime opportunity. As a part of the latest campaign from Lay’s ‘Yeh Game Hi Hai…Taste Ka’ to bring consumers closer to the matches, Lay’s launches a unique Ticket hunt contest‘’Ticket ka Game’’. This will be a one day activity that will be played on digital and then on-ground on 25th Feb in Delhi+NCR and 28th Feb in Mumbai. 8 lucky cricket fans will get a chance to watch the finals of the ICC Cricket World Cup 2015 in Australia.
This exciting contest combines social media & on-ground activities in a race to the prize. The online game is a map based twitter game where the consumer will answer a series of interesting questions. With each correct answer and completion of quests, the players will get a score and the map will zoom in more and more to reveal the map co-ordinates of the location of the on-ground activity. The final location will be revealed only to the Top 50 players on the leaderboard. In the second leg, participants will need to reach to the location & the first 10 to reach the location will have to complete a thrilling game of an on-ground ticket hunt. 4 lucky winners in each city will get a chance to win the ticket to the Cricket World Cup finals.
Speaking about the campaign, Rajiv Mathrani, Director & Category Marketing Head-Snacks PepsiCo India said, “Lay’s ‘’Ticket Ka Game’’ ticket hunt contest is the next level of consumer engagement as a part of our latest campaign ‘’Yeh Game hi Hai…Taste Ka’’. This Ticket Hunt contest connects the digital and on-ground engagement in an exciting manner. We promise that the race to the prize will be just as exciting as the prize itself. ”
This activity is part of Lay’s ‘Yeh Game Hi Hai…Taste Ka’ campaign for the ICC Cricket World Cup 2015. It has a power packed 360-degree outreach and engagement plan designed to exploit the changing consumption of media to bring consumers closer to the matches. This Ticket Hunt contest brings an action packed game that combines the digital world to the on-ground in an exciting manner. Let the games begin… After all “Yeh Game hi hai…Taste ka!”
Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream and Onion, Caribbean Hot and Sweet Chilli, Classic Salted, Lay’s Chile Limon and Lay’s French Salt and Cracked Pepper. Consumers can also log into the Lay’s Facebook page at www.facebook.com/laysindia
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
Nafeesa Abid / Neha Sabharwal
Mob: +91 9899592586 / +91 9999690904
Corporate Communications, PepsiCo India