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Home » Media » Press Releases » PepsiCo India celebrates 25 years of association with its farmer friends

PepsiCo India celebrates 25 years of association with its farmer friends

  • Invites 200 farmer friends to watch Pepsi IPL matches

New Delhi, May 21, 2014: On the occasion of completion of 25 years in India, PepsiCo has something special for its farmer friends this Pepsi IPL season. The company has invited its 200 farmer friends from the states of West Bengal, Punjab, Bihar and Maharashtra to watch Pepsi IPL matches live at the stadia in Mohali, Kolkata and Mumbai.

The farmers invited for Pepsi IPL matches have demonstrated leadership in improving yield, water conservation in agriculture and have had a long-standing association with PepsiCo India.

Since PepsiCo entry into India, agriculture has played a pivotal role in PepsiCo’s operations and the company has been sharing best agronomy practices with its farmer friends’. PepsiCo India has established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states. The association with PepsiCo India has not only raised the incomes of small and marginal farmers, but also their social standing.

The farmer engagement is on two fronts – collaborative farming of process grade potatoes and water conservation in agriculture through innovative techniques like Direct Seeding of Rice (DSR) and Drip Irrigation. The partnership has enabled PepsiCo to create a cost-effective and localized agri-supply chain for the business and the farmers have benefitted through assured buy-back schemes for potatoes from PepsiCo, reduction in cost of cultivation, water saving, amongst others.

“Farmers have been key contributors to our success in India and we have always held them in high regard. We work closely with them to develop sustainable farming practices and are happy that the association has been mutually rewarding . It is our pleasure and privilege to host some of our farmer friends at Pepsi IPL matches as a gesture of our gratitude”, said Vivek Bharati, Vice-President – Agriculture & Corporate Affairs, PepsiCo India.

About PepsiCo’s collaborative farming program

PepsiCo was the first corporate to introduce collaborative farming of process-grade potatoes in India in 2004-05. PepsiCo’s farming program has improved the lives of small and marginal farmers through company’s assured buy back scheme for potatoes at pre-agreed prices. The company provides 360-degree support to them through quality seeds, extension services, disease control packages, bank loans, weather insurance and latest technological practices.

Direct Seeding of Rice is another pioneering initiative that company is leading in India. The methodology substitutes transplanting of paddy with direct seeding technology which reduces water consumption by over 30% and also cuts down GHG emissions by 75%. In 2012, PepsiCo India brought 15,000 acre of land under direct seeding and saved more than 12.4 billion liter of water. The results have been vetted by leading research institutes like the Indian Agriculture Research Institute (IARI) and the International Rice Research Institute (IRRI). PepsiCo is also helping farmers in water-scarce areas in Maharashtra, Gujarat, Karnataka and Haryana and promoting drip irrigation in over 3000 acres. It is estimated that this methodology helps reduce water consumption in potato cultivation by 25%. In 2012, PepsiCo India saved more than 455 million liters of water through drip irrigation methodology.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further details, please contact:

Neha Singh / Sandhya Deepak

Genesis Burson-Marsteller

Mob: +91 9811645152 / +91 9811282008

Email: neha.singh@bm.com / sandhya.deepak@bm.com

Nitin Yadav

PepsiCo India

Mob: +91 9811278920

Email: nitin.yadav@pepsico.com