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Home » Media » Press Releases » This T20 season PepsiCo offers free talk-time


“Is T20 season harr koi jeetega”, PepsiCo offers free talk time

 in the biggest promo ever

Grab the opportunity...Oh yes Abhi!

  • PepsiCo launches exciting campaign to offer free assured talk time on a wide range of its
  • food and beverage brands
  • Catch Ranbir Kapoor in a fun ad-film - Everyone’s a winner with PepsiCo


New Delhi, April 18, 2014: PepsiCo, one of the largest food & beverage businesses in India, today announced an exciting free talk time offer this T20 cricket season. If you are a cricket fan and love to stay connected with your friends, but your phone beeps due to a low balance then cheer up this T20 season as PepsiCo has the perfect deal for you and your friends. Just grab a multi-serve pack of a range of PepsiCo beverage or food brands and look for the code at the back of the label or inside the pack, SMS the code to 9818181234 and get Rs. 10 talk time or go online on paytm.com and enter the code to redeem free talk time of Rs 15, instantly. This offer is available on PepsiCo’s beverage brands Pepsi, 7UP, Mirinda Orange, Mountain Dew or Slice and food brands Kurkure (Rs 30 pack, all flavours) and Lay’s (Rs 35 pack, all flavours).

The offer is valid for prepaid (both SMS and online recharge) and post-paid (online recharge only) connections. See terms and conditions below.

Catch your favourite star and Pepsi and Lays brand ambassador, Ranbir Kapoor, on the small screen as he features in a fun ad-film "Is T20 season harr koi jeetega", scheduled to go on air on April 18, 2014. As Ranbir Kapoor bumps into excited fans celebrating their team’s victory, he realizes that everyone from Mumbai to Chennai and Kolkata are celebrating a win. Ranbir is intrigued that if everyone has won then who has lost. He picks up the promo products, SMSess the code only to realize that there is assured talktime on every pack and that this T20 season “Harr Koi Jeetega”.

Speaking about this exciting activation Deepika Warrier, Vice President – Marketing, PepsiCo India said “We are happy to partner PayTM to deliver consumer value via talk time across our wide range of food and beverage brands. With the T20 season in full swing this summer, our food and beverage brands experience a significant increase in in-home consumption. We are sure this powerful activation across markets will drive consumer affinity for our brands.”

Customers can avail the free recharge coupons on all 1 litre and above Pepsi, Mirinda, Mountain Dew, 7UP and Slice bottles (1.25 ltr + 1.75 ltr) as well as on Kurkure (Rs 30 plus packs, all flavours) and Lay’s (Rs 35 packs, all flavours) and look for a unique code behind the label or inside the pack. Register on www.paytm.com with the unique code to get Rs. 15 worth of mobile recharge FREE! You could also send an SMS and avail a free recharge of Rs. 10. Consumer can avail only one recharge per mobile number. The promotion is valid till August 15, 2014 and applicable for both pre-paid as well as post-paid mobile consumers who are residents of India.

Important Terms & Conditions | Offer Details:

1.    Valid till Aug 15, 2014; applicable both for pre-paid and post-paid mobile consumers and for residents of India only
   2.    Offer applicable on Pepsi, 7UP, Mirinda, Mountain Dew –1L, 1.25L,1.5L, 2L and 2.25L bottles; Slice- 1.25 ltr + 1.75 lt bottles), Kurkure (Rs 30 plus packs, all flavours) and Lay’s (Rs 35 packs, all flavours)
   3.    Look under the label for a unique code, send an SMS on 9818181234 to get Rs. 10 worth of recharge value or register on Paytm.com and enter unique code to get Rs. 15 recharge value, absolutely FREE
  4.    One mobile number can avail the offer only once during the offer period
  5.    Visit www.pepsiohyesabhi.com for detailed terms and conditions

Go and grab your free recharge Oh Yes Abhi!

TVC details:

  • Creative Agency:
  • Taproot
  • Production House:
  • Tubelight Films
  • Director:
  • Prashant Issar
  • TVC duration:
  • 30 sec, 15 sec
  • Media Planning:
  • Karina Taira
  • Media Planning:
  • Mindshare
  • Language:
  • Hindi

    For more details on the campaign, log on to www.pepsiohyesabhi.in

    For a lot more excitement, visit Pepsi’s Facebook page: www.facebook.com/PepsiIndia or Twitter handle: www.twitter.com/PepsiIndia

    About PepsiCo India

    PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.

    PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

    For further information, please contact:

    Vidushi Khera

    Genesis Burson-Marsteller



    Nitin Yadav

    PepsiCo India


    +91 9811278920