Mountain Dew presents ‘Day Of Dares’
190locations | 5 states | touching 1.5 million consumers
India’s best stunt bikers showcase freestyle motocross stunts
Vijayawada, May 19, 2015: Mountain Dew , the daring drink is all set to take stunt biking in India a notch higher with its latest consumer engagement programme-Day of Dares. In line with its recent campaign-‘Naam Bante Hai Risk Se’, Mountain Dew Day of Dares is reaching out to biking fans across 190 locations in the country, making it one of the biggest consumer activations ever undertaken by a beverage brand.
The action begins in Vijayawada on 14th May at Sri Sai Baba Kalyan Mandapam (Function Hall) Opp. Autonagar Bus Terminal, Autonagar , Vijayawada- 7, old Checkpost, 4.15 pm onwards.
Mountain Dew Day of Dares will give bike stunt enthusiasts a unique opportunity to witness high-adrenaline and breathtaking performances by professional action stunt bikers.Mountain Dew’s team of professional action stuntbikerswill be present to showcase their expertise and spectacular performances for the people of Vijayawada. This yearMountain Dew Days of Dares is travellingto 190 locations in India covering 5 states including –Jharkhand, Karnataka, Orissa, Andhra Pradesh andTamil Nadu.
Speaking about the campaign, Ms. Ruchira Jaitly, Sr. Director, Marketing (Social Beverages), PepsiCo India said “Stunt biking has become a rage in India but rarely do we get to witness it on such a large scale. With the adrenaline rush and thrill that biking action creates, we are confident that Day of Dares will etch the Mountain Dew experience in the minds of the Indian youth who are ambitious and are living the brand’s philosophy of Naam Bante Hai Risk Se.”
The touris supported by outdoor & on-ground initiatives and digital engagement programmes.Mountain Dew, the soft drink exhilarates like no other because of its daring and extreme citrus taste. It encourages consumers to rise above fears and try something new, explore new boundaries to emerge victorious. The brand enjoys high salience in the Indian market via a deep and compelling consumer insight of ‘Naam Bante hai Risk Se’.
About PepsiCo India :
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in.