This Pepsi IPL, teams shout Oh Yes
Abhi! with Pepsi’s Premier Edition
New Delhi, May 19 2014: Following the success of the Fan Can last year, Pepsi has upped the ante on fan passion this Pepsi IPL 2014, giving fans yet another opportunity to show their support for their favourite teams. Pepsi has unveiled a set of eight Premier Edition Team Cans, celebrating its partnership with each of the franchises with these proprietary team collectibles. Fuelling team loyalty and passion, the Pepsi Premier Edition Team Cans are the perfect accompaniment for match viewing.
Fans can root for their favourite team with these cans, which have been designed in partnership with each franchise and sport the teams’ Name, Logo and Crest, celebrating individual team’s spirit. With each can Priced at Rs. 20, for a 250ml slim can, the Premier Edition Team Cans are available across retail formats in respective team states throughout the Pepsi IPL 2014. So go grab your very own Premier Edition Team Can, Oh Yes Abhi! And support your favourite team this Pepsi IPL season.
For those who can’t decide what team to support, the full set of Pepsi’s Premier Edition Team Cans, a unique Pepsi IPL collectible, can also be won through contests on twitter and facebook.
On unveiling the Premier Edition Team Cans for all teams, Ruchira Jaitly, Sr. Director, Marketing (Social Beverages), PepsiCo India said, “W e have taken fan passion to the next level at the Pepsi IPL this year. We are excited to celebrate partnerships with all teams by launching the collectible Premier Edition Team Cans. The cans are proprietary team merchandize which will fuel team loyalty, allowing fans a chance to showcase and celebrate their support for their teams! As the league is still nascent compared to most sporting leagues, driving fan loyalty is a key parameter in ensuring greater success for the teams as well as for the league. The Premier Edition Team Cans will be a great piece of memorabilia for fans to own and cherish”
As a unique digital integration, the Premier Edition Team Cans have also been extensively used to fuel team passions on social media. The various team franchises have a combined social media following of around 20 million supporters and growing. Unique shareable pictures with each team’s cans are available for fans to show support for their favourite teams and the supporters can also experience other fun activities on social media.
This year, Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Kolkata Knight Riders, The Sunrisers Hyderabad, Kings XI Punjab and the reigning champions, Mumbai Indians are chanting “Oh Yes Abhi!” to Pepsi. PepsiCo has pouring rights at partner teams’ home matches along with the title of the official beverage for all eight teams. The association of some teams also extends to PepsiCo’s widespread food portfolio as well. These team partnerships and pouring rights provide PepsiCo great marketing opportunities, ensuring substantial visibility and fan engagement through in-stadia consumption for both food and beverage brands.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
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