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Home » Media » Press Releases » Spice up your Slice experience with Lay’s

Spice up your Slice experience with Lay’s

Catch the magical moments of Katrina & Dhoni with Slice and Lay’s unique combo offer

Mumbai, February 05, 2014: : Slice, known for its luscious Mango taste is now going to be complemented with a pack of Lay’s in a unique combo offer which will make consumers ask for more. Till now Katrina Kaif has been engrossed in ‘pure mango’ pleasure but in a surprise twist, now Mahendra Singh Dhoni will also indulge in its delicious taste, in the all-new commercial.

In the newly launched offer, a Lay’s pack worth Rs. 5 will be available with a bottle of 600ml Slice in West absolutely free! This new combo-deal celebrates the abundance of mangoes in every bottle of Slice with the added pleasure of many irresistible flavours of Lay’s. This new promotion will be presented in the soon-to-be-released commercial where Katrina and Dhoni will entice its mango-lovers with a new twist in the upcoming commercial.

Homi Battiwala, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India said, “Slice has always witnessed powerful consumer momentum and with our latest offering we are confident of further strengthening the connect with our consumers. The Slice and Lay’s combo – offer delivers a multi-sensorial experience and is the perfect snack-beverage pairing. We are doing this powerful tie-up for the first time and we are sure this will be received very well by our consumers.

Speaking on the new Slice –Lay’s commercial, Katrina Kaif, brand ambassador for Slice said, “The connection between Slice and Lay’s is perfect. There’s an interesting play on words and there is a nice tongue in cheek element in it which made the commercial a good story.”

Swati Bhattacharya, National Creative Director, JWT said, “Opposites attract. A simple truth to advertise the free spicy Lay’s pack you get with the sweetness of Slice. It was a beautiful excuse to get Dhoni in an ad with Katrina.”

Consumers will soon get to experience this unique and tasty combination when it gets launched in select cities of West and South India.

Credits

  • Client: Pepsico
  • Creative agency: JWT Delhi
  • National Creative Director: Swati Bhattacharya
  • Executive Creative Director: Sumati Singh
  • Executive Business Director: Babita Baruah
  • Director: Marlon Rodriguez
  • VP & Client Services Director: Jaibeer Ahmed
  • Agency Producer – Mandeep Singh
  • TVC duration: 25 sec
  • Language: Tamil, Kannada, Hindi
  • Media planning: Mindshare

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crores or more in estimated annual retail sales and are household names, trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information please contact:

Siddharth Bijpuria
Genesis Burson-Marsteller
Mobile: +91 9811664667
Siddharth.bijpuria@bm.com
Sandipan Ghatak
Corporate Communications, PepsiCo India
Mobile: Mob: +91-9810776182
sandipan.ghatak@pepsico.com