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Home » Media » Press Releases » This Cricket World Cup season, Lay’s packs give consumers a chance to fly to Australia!

This Cricket World Cup season, Lay’s packs give consumers a
chance to fly to Australia!

Consumers to scratch the Lays Pack & SMS to get a chance win a trip to Australia for 4 buddies and
also one 42 Ultra HD LED TV Everyday

New Delhi, February 18, 2015: Lay’s, as the Official Snack of the ICC Cricket World Cup 2015, has launched an exciting on-pack consumer engagement as part of its ‘Yeh Game Hi Hai…Taste Ka!’ promotion. This cricket season, Lay’s packs can become a ticket to Australia! The three month long consumer engagement will give consumers a chance to win a grand prize of a trip for four buddies to Australia. There is also chance to win one 42 Ultra HD LED TV every day!

As part of this promotion, consumers need to scratch a patch on back of the Lays’ pack and SMS the cricket word to 08590909090. The person collecting maximum number of cricket words could get a chance to win a trip to Australia with three of his buddies. What’s more, Lay’s will also announce one lucky winner everyday who will get one 42 Ultra HD LED TV worth Rs 82,900/- as the daily prize.

Talking about this consumer centric promotion, Rajiv Mathrani, Director & Category Marketing Head-Snacks PepsiCo India said, “Lay’s has always created consumer connect through innovative and simple engagement campaigns for our consumers. Cricket is a passion in India and with our ‘Ye Game He Hai…Taste Ka!’ pack promotion, we bring the love for Lay’s and cricket together for our consumers. We are giving them an opportunity to fly to Australia with friends by collecting the cricket words on the pack.”

The special promo packs are available in leading flavours – American Style Cream and Onion, India’s Magic Masala, Spanish Tomato Tango, Classic Salted & Lay’s Chile Limon. The promotion is applicable on the Lay’s packs of Rs.10, Rs.20 & Rs.35. The promotion ends on 31st Mar 2015.

So go out & crunch as many packs as possible of Lay’s to get a chance to fly to Australia. After all Yeh Game Hi Hai…Taste Ka!

To know more about the new campaign promotion and conditions of participation, consumers can log onto the Lay’s Facebook page at www.facebook.com/laysindia

About Lay’s:

Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream and Onion, Caribbean Hot and Sweet Chilli, Classic Salted, Lay’s Chile Limon and Lay’s French Salt and Cracked Pepper. Consumers can also log into the Lay’s Facebook page at www.facebook.com/laysindia

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

Nafeesa Abid / Neha Sabharwal

Genesis Burson-Marsteller

Mob: +91 9899592586 / +91 9999690904

Email: nafeesa.abid@bm.com / neha.sabharwal@bm.com

Sandipan Ghatak

Corporate Communications, PepsiCo India

Mob: +91-9810776182

Email: sandipan.ghatak@pepsico.com