Meeting with Boss clashing with the Match Toss??
~Learn the “Lay’s Classic Wristy Flick” to catch the match~
New Delhi, February 17, 2015 With the ICC Cricket World Cup just around the corner, India is all geared up for the event with bated breath. But the 2015 edition of the ICC Cricket World Cup comes with a catch. This year, the tournament is taking place in Australia and New Zealand and the matches are going to be broadcast starting between 3:30AM and 12noon, India time. This would make it difficult for fans in India to catch the action live as cricket fans across the country will be stuck at colleges, offices, etc.
Lay’s, as the Official Snack of the ICC Cricket World Cup 2015, has taken up the challenge facing the cricket fans across the country. With their new advertising campaign titled ‘Yeh Game Hi Hai… Taste Ka’, Lay’s talks about the various sticky situations which come between the game of Cricket world cup and the ardent fans. Watch how Ranbir Kapoor manages to mesmerize the villains who stand between him & the match with the great taste of Lay’s to catch the match with his buddies.
As part of this exciting series, Lay’s has now come up with a fresh new release. For the first time ever, the gorgeous Lisa Haydon would be sharing the screen with the charming Ranbir Kapoor . The two actors will play the mismatched players in the game of fun vs. stern. While Ranbir will play the goofy, carefree and smart employee who is an ardent cricket lover, Lisa will play the role of the ohh lala strict boss insisting on a mundane boardroom meeting while a cricket world cup match is in play.
In this tussle of the meeting vs the match, the cool dude Ranbir manages to effortlessly hypnotize the boss with a Wristy Flick of the irresistible Lay’s chip to get out of the meeting and enjoy the match with his colleagues.
Speaking about the ad film, Rajiv Mathrani, Director & Category Marketing Head-Snacks PepsiCo India said, “The campaign is all about the great taste of Lay’s coming together with the love for cricket that will help you get away from sticky situations and watch the match. This film set in an office meeting, brings out a very relatable situation that many people are sure to experience. It would be interesting to watch Ranbir mesmerize Lisa, the boss with a “Wristy Flick” of the delicious Lay’s chip, to catch the match!”
Babita Barua, Senior Vice President, JWT says “The film, part of the Lay’s World Cup Cricket campaign, shows the use of “cricket lingo” in a fun, smart way with the irresistibility of Lay’s, to get out of sticky situations and catch the live telecast. The chemistry between Ranbir and Lisa, in her role as the strict boss, is something to watch out for!”
Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream and Onion, Caribbean Hot and Sweet Chilli, Classic Salted, Lay’s Chile Limon and Lay’s French Salt and Cracked Pepper. Consumers can also log into the Lay’s Facebook page at www.facebook.com/laysindia
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
Nafeesa Abid / Neha Sabharwal
Mob: +91 9899592586 / +91 9999690904
Corporate Communications, PepsiCo India