Introducing the Pepsi Mini Can : Little Can, Big Cool
New Delhi, 14 March, 2016: Pepsi, the iconic beverage brand, today unveiled its stylish new 'Mini Can' - a packaging innovation that lets consumers enjoy the great taste of Pepsi, in a bite-sized packaging. A unique packaging innovation, the 150-ml Pepsi Mini can is perfect for individual consumption, and with its petite packaging makes it perfect for consumers to carry along this summer.
Vipul Prakash, Vice President – Beverage Category, PepsiCo India said “New packaging is always exciting and Pepsi cans have always epitomised COOL. The Pepsi Mini is the perfect bite sized packaging that takes the COOLness a notch further.”
The Pepsi Mini Can will be available online and in retail at a price of INR 15/- only.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across the country. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
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