Lay’s pushes the imagination of cricket fans in India
What will you do to watch India & Pakistan play in the ICC Cricket World Cup 2015 at Australia?
14th January, 2015: India plays Pakistan in its first match of the ICC Cricket World Cup 2015, making it the ultimate treat for ardent cricket fans across India. Lay’s adds a special twist to this by offering one lucky winner a chance to fly to Adelaide, Australia to watch an India-Pakistan match live, through its digital activation!
Watching the match live from the stands at the ICC Cricket World Cup 2015 venue will be a cherished moment for that one lucky fan. The Lay’s campaign – ‘Yeh Game Hi Hai…Taste Ka’ is based on India’s love and passion for cricket. As a part of the campaign,Lay’s is going to offer one lucky fan a chance to fly to Australia to watch the match live.
Talking about the activation Rajiv Mathrani, Director & Category Marketing Head-Snacks, PepsiCo India,“India is a nation that loves the game of cricket and our Lay’s campaign ‘Yeh Game Hi Hai…Taste Ka’ has taken its inspiration from this love. With this initiative we would like to give the consumers a unique chance to engage with Lay’s and enable one lucky winner to watch the India-Pakistan match live in Australia.”
The contest is about using Lay’s as a tasty bait in the most creative manner to get out of tricky situations to watch the match. The most quirky and interesting use of Lay’s stands a chance to win this contest and watch the India play Pakistan live at the Adelaide Oval, Australia. With this campaign, Lay’s wants to take the energy and enthusiasm that India has for cricket to another level. The campaign promises to push the envelope for Indian cricket fans to come up with the craziest solution to win that grand prize of watching their favorite team play.
The contest will be played out on the Lay’s official Facebook and Twitter pages and is sure to catch the imagination of the cricket crazy youth in our country.
For more info please log onto www.facebook.com/laysindia