@ThatPepsiIntern Ranbir Kapoor gets fired!!
New Delhi, April 8, 2014: Ranbir Kapoor , who recently bagged an epic career opportunity as @ThatPepsiIntern, has just been fired!! Ranbir was all excited to go to UAE for this season of Pepsi IPL , but a video called ‘The Epic Trailer’, released by Pepsi, shows @ThatPepsiIntern Ranbir Kapoor has been given the pink slip.
Ranbir’s early exit opens a unique opportunity for all the young Pepsi fans to experience the thrill and action live at Pepsi IPL 2014, Oh Yes Abhi! The trailer revealed some of the exciting things the upcoming @ThatPepsiIntern will get to experience at the Pepsi IPL 2014. 15 lucky fans will get to try their hand at this awesome job and three of them will also get a chance to go to UAE for the Pepsi IPL matches.
To register yourself for this incredible internship opportunity all you have to do is visit the official website and upload a selfie with a Pepsi, answer a simple video question and take part in the bonus task which improves your chances of becoming the next intern@ThatPepsiIntern. Head to www.pepsi.in/intern to register yourself, Oh Yes Abhi!
Commenting on this development Ranbir said “I am heartbroken that my stint as the awesome @ThatPepsiIntern has come to an end. I had a blast and enjoyed myself to the fullest; obviously worked a bit too. I am sure whoever is the next @ThatPepsiIntern will be blown away by the opportunities that they will encounter once they get into my shoes.”
Ranbir had been interning at Pepsi for the Pepsi IPL 2014 and he was last seen in Bangalore, where he surprised the media at the player auctions with his unique entry on the @ThatPepsiIntern Cycle. He was seen hanging out with the team owners, players and posing for pictures with celebrities while tweeting everything live. According to Ranbir’s numerous tweets, @ThatPepsiIntern is the best job on this planet.
Speaking on Pepsi’s experiential campaigns, Ruchira Jaitly, Senior Director Marketing, Social Beverages at PepsiCo India said “Pepsi has always been associated some of the most engaging experiences in the 20 year association with Cricket in India. @ThatPepsiIntern is possibly the most engaging yet, with the most happening summer internships for young, go-getters, and has garnered great reviews at launch. We hope to make this an exciting summer for some Pepsi interns, with some fabulous once in a lifetime experiences.”
Commenting on the campaign Rishi Dogra, Head Po1 Digital Marketing at PepsiCo India, said, “ @ThatPepsiIntern is a one-of-its-kind opportunity for our young fans to experience the Pepsi IPL extravaganza and be at its centre stage with VIP access pass to the matches. Our first @ThatPepsiIntern Ranbir Kapoor was a great asset and now we open this opportunity for all Pepsi fans to come and live the frenzy and excitement of the Pepsi IPL Live. With @ThatPepsiIntern , we’re taking the most exciting cricketing experience with Pepsi, and turning it up a notch!! ”
@ThatPepsiIntern will generate exclusive content from the Pepsi IPL 2014 and will be the link between the fans and celebrities, thereby bringing the Pepsi IPL experience alive for Pepsi fans. Through @ThatPepsiIntern, cricket lovers can directly interact with or send their message across to celebrities. They can ask @ThatPepsiIntern to complete unique tasks for them in the stadium and even win tickets to the matches through contests.@ThatPepsiIntern gives people a chance to not just be AT the Pepsi IPL, but BE the Pepsi IPL.
In other words @ThatPepsiIntern is the most exclusive and awesome job of the 7th season of Pepsi IPL! With VIP access to all events and activities, @ThatPepsiIntern will not only attend the matches but also get an exclusive first-hand experience of the extravaganza and exhilaration of the Pepsi IPL, bringing it to the fans Oh Yes Abhi!
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crores or more in estimated annual retail sales and are household names, trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
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