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Home » Media » Press Releases » India’s Most Creative Minds Come Together To Choose The First Set Of Finalists for‘Crash The Pepsi IPL'


  • ‘Crash the Pepsi IPL’ finalist consumer ads to be judged by Ranbir Kapoor, Pritam Chakraborty, Gautham Menon, Ruchira Jaitly and Anuja Chauhan
  • Internal Jury announces first set of finalists for the Crash the Pepsi IPL ad

New Delhi, April 9, 2015 : Pepsi’s Crash The Pepsi IPL Campaign is off to a flying start with consumers submitting over 500 creative entries. Pepsi has brought together some of India’s most creative minds as the jury, to select the winning entry from the finalists from amongst these entries. Each finalist will receive Rs. 1lac and VIP Box access to the Pepsi IPL 8. The excitement is all set to get bigger through the IPL season, as one winning entry makes its on-air debut each week starting April 11, 2015.

The 5-member jury panel includes today’s hottest movie star and Pepsi ambassador Ranbir Kapoor, distinguished film director and producer, Gautham Menon, and celebrated music composer Pritam. Bringing their marketing expertise to the judging table will be Ruchira Jaitly, Senior Director Marketing – Social Beverages, PepsiCo India and Anuja Chauhan, acclaimed author and advertising veteran.

Crash the Pepsi IPL has grabbed the attention of the entire country, with the first set of finalist entries coming in from metros Delhi, Mumbai, Bangalore - as well as Tier 2 cities such as Ambala and Bhopal. The campaign is also creating a buzz on all social media platforms with cricketer and Pepsi ambassador Virat Kohli tweeting the first set of finalists’ ad films on Tuesday evening, saying he was left wanting more.

Talking about the finalist entries, Ruchira Jaitly, Senior Director Marketing – Social Beverages, PepsiCo India said, “Around the world, brands are partnering with consumers through innovative co-creation. Pepsi in India has always led popular culture and opinion, and now with Crash The Pepsi IPL, we are opening out our brand and its advertising to our consumers. We’ve been flooded with over 500 entries already and are delighted with response to this campaign! The first set of finalist ad films is a testimony to the talent and self-expression in today’s consumer – and a true reflection of Pepsi’s philosophy of seizing the moment and to leave your mark, living it abhi!”

Speaking on his association with Crash the Pepsi IPL, Ranbir Kapoor said, “Crash the Pepsi IPL is a first-of-its-kind campaign in India, and I am excited to team up with Pepsi in judging the entries for this creative challenge! Crash the Pepsi IPL will give people a chance to really uncork their creativity and leave a mark. It’s awesome that Pepsi has put consumers at the forefront of something as big as the Pepsi IPL – it’s a really bold move and I would expect nothing less from Pepsi!

Talking about the campaign, Anuja Chauhan, Creative Consultant, JWT said, “Crash the Pepsi IPL is an exceptional consumer engagement program and a great platform to showcase the talents of today’s multi-media savvy generation. Pepsi has been a part of Indian popular culture and through this campaign Indian consumers will get a chance to take control over a brand’s advertising on a big platform. I am really looking forward to seeing the entries by consumers – I’m expecting them to be witty, irreverent and genuinely insightful!!”

Check out the exciting ads by the first set of finalists!!

Name Ad URL
Neha K Kaul Abhi!!
Nihal Singh Majithia Verbose
Prashanth Ramachandran The 'Un'commercial
Tarul Bundela The Break Up
Vipul Singh Bundela Athithi Devo Bhava
Akashdeep Srivastava Pepsi Ka Dose Rakhe Sabko Close
Rachna R Shelar Black & White
Nikita Deshpande Served!!
Pranav Bhasin Selective hearing

“Crash the Pepsi IPL,” challenges consumers to make a 30 second Pepsi ad, with winning entries replacing the brand’s official ad on-air during Pepsi IPL 8, April 8 to May 24, 2015. With more sets of finalists and winners to go, visit the campaign website www.crashthepepsiipl.com to catch all the excitement. Entries close May 1 2015.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Suraj Kashyap/Harleen Saroya Sandipan Ghatak
Genesis Burson-Marsteller Genesis Burson-Marsteller
suraj.kashyap@bm.com/harleen.kaur@bm.com sandipan.ghatak@pepsico.com
+91-9953317764/+91-9899597987 0124 499 8463