Get ready for a Chatpataka summer with 7UP® Nimbooz Masala Soda
India centric beverage innovation by PepsiCo
New Delhi, April 7, 2015 : Get ready to beat the heat as PepsiCo India’s 7UP® Nimbooz Masala Soda tingles your taste buds this summer. 7UP Nimbooz Masala Soda is made from real lemon juice, soda and has a hint of masala that gives it a unique chatpataka taste. Created specially to appeal to the Indian palette, the product is a result of extensive flavour development and consumer testing. The product will be available in Northern and Westerns parts of India across key markets like Delhi NCR, Punjab, Haryana, Rajasthan, Uttar Pradesh, Maharashtra and Gujarat.
Traditionally lemon soda drinks have remained a popular thirst quenching summer drink in India. With 7UP Nimbooz Masala Soda, 7UP has taken this popular taste to the next level. Its unbeatable refreshing taste combined with a hygienic, convenient and on-the-go format at an attractive price promises to provide authentic Indian taste to consumers this summer.
7UP Nimbooz Masala Soda has also launched an all-new chatpataka thematic featuring brand ambassador and actor Anushka Sharma. Get ready to slurp up 7UP Nimbooz Masala Soda and feel UP! 7UP Nimbooz Masala Soda is available in 200ml returnable glass bottles (RGB) and 500ml PET.
Commenting on the launch, Ruchira Jaitly, Sr. Director Marketing- Social Beverages, PepsiCo India said, “Refreshing nimbu paani is integral to us Indians to beat the summer heat. 7UP Nimbooz Masala Soda has been developed in India, for Indians, with real lemon juice, soda and a hint of masala giving a refreshing and authentic taste with an all family appeal. We are confident that consumers will not only like the authentic refreshing taste of 7UP Nimbooz Masala Soda, but also relate to the brand given its strong Indian chatpataka appeal.”
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands each of which generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in.
For further information, please contact:
|Kuheli Ray||Sandipan Ghatak|
|Genesis Burson-Marsteller||PepsiCo India|
|+91 9999783541||+ 91 9810776182|