Uncle Chipps knows how to give a real big treat!
Mumbai August 4, 2014: After the successful launch of the CHIPPS WITH CHAMPS consumer campaign, Uncle Chipps announced the 10 lucky grand prize winners. The winners were flown down to Mumbai to meet Mumbai Indians Players - Pragyan Ojha, Praveen Kumar & Sushant Marathe. The winners span across the country including cities like Roorkee, Amreli, Kolkata, Pune, Delhi and Gurgaon.
The contest was hosted on the official Facebook Page of Uncle Chipps during the cricket season and allowed participants to score runs by answering questions asked by Uncle. The contest was built on the brand’s promise of adding fun to the cricket season with Uncle Chipps, the good natured uncle that everyone in the family relates to and no family gathering can do without.
Uncle Chipps is a potato chip brand from PepsiCo India with delicious Indian flavours and a generous, fun-loving personality that draws everyone towards it. As a brand, Uncle Chipps has been built on the key pillar of local relevance by building a pipeline of innovative Indian flavours like Bombaat Chilli Masala, Paapri Chaat, Sendha Namak, Jhakaas Tomato Twist, Plain Salted and Spicy Treat, activation of regional festivals and films and communication that keeps in mind regional nuances.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in