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Home » Media » Press Releases » Late Night Moments of Fun made Magical with the Perfect

Late Night Moments of Fun made Magical with the Perfect
Match of Lay’s & Pepsi

Lay’s & Pepsi add more enjoyment to Late Night TV watching in Gurgaon & Mumbai
Offers a unique midnight snacking opportunity

New Delhi, July 3, 2014: What do you do when your friends come over and are chilling at home, watching a classic movie late at night and you run out of your favourite Lay’s and Pepsi? Don’t worry, don’t panic. Your Perfect Match of Lay’s & Pepsi fun is just a phone call away.

PepsiCo is introducing a new marketing campaign in India featuring two of its global flagship brands, Lay’s and Pepsi targeting a late night consumption opportunity. This campaign brings Pepsi & Lay’s together to provide consumers with the Perfect Match kit, which can add fun and enjoyment to late night TV watching moments. The Perfect Match kit is a Lionel Messi themed feature, bringing the flavour of PepsiCo’s global campaign headlined by the superstar athlete to your doorstep after-hours through just a phone call. The Kits, priced at Rs.80/-(inclusive of all taxes) will comprise of two Lay’s packs (Rs.20/- each) and two Pepsi cans (Rs. 20/- each) and a Lay’s chip bowl.

The Perfect Match kits will also be available at select Modern Trade stores across India and through mid-night delivery partners in Gurgaon and Mumbai, before being extended to other parts of the country.

Deepika Warrier, Vice President - Marketing, PepsiCo India said,“The ‘Perfect Match’ of Lay’s & Pepsi, together with globally recognized football megastar, Lionel Messi is an exciting way to promote our brands, engage our consumers and drive incidence of purchase. The Perfect Match kits deliver on emerging consumption opportunities like late night snacking and TV watching, adding zing to the occasion and offering a unique opportunity for consumers to enjoy two of PepsiCo’s flagship brands.

The Perfect Match kit is being launched & promoted across various digital platforms and channels to create multiple engagement points with the fans. It will be supported by a 360-degree digital approach including Facebook, Twitter and YouTube. Lay’s and Pepsi will collaborate to share exciting content on these social platforms to delight fans. The brands will also be hosting “Perfect Match” digital content on the websites of the after-hours delivery partners extending awareness of this unique opportunity to their patrons.

The ‘Perfect Match’ campaign reflects PepsiCo’s broader strategy to leverage its ‘Better Together’ portfolio of complementary food and beverage brands in targeted consumption occasions and drive sales and is a part of a worldwide, integrated marketing campaign featuring Messi.

Consumers can call the following numbers for after-hours (7pm – 5am) delivery of Perfect Match Kit.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands that generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Radhika Sharda/Parakram Hazarika

Genesis Burson-Marsteller

Tel: 9871146087 / 9711311688

Email: radhika.sharda@bm.com / Parakram.hazarika@bm.com

Sandipan Ghatak

PepsiCo India

Tel: +91 124 44998400

Email: sandipan.ghatak@pepsico.com