New Delhi, January 1, 2014: Lay’s, one of the marquee brands from PepsiCo India and amongst the leading snack brands in the country, signs on Bollywood’s young superstar Ranbir Kapoor as the face of its brand new campaign. Lay’s advertising has always been about youth and moments of friendship and Ranbir Kapoor fits in perfectly with Lay’s persona of youthful energy & international appeal that continues to grow in the minds of consumers.
Speaking on the association, Gaurav Mehta, Category Director – Western Snacks, PepsiCo India, Foods said, "We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay’s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of ‘Pal Banaye Magical’. We believe that this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India’s youth. We look forward to a great new year and are confident that this partnership will be mutually rewarding."
"Lay’s is one of the brands I have grown up with! It is such a popular & universally loved brand and I am excited to be associated with Lay’s. As a brand, Lay’s stands for youthfulness & spontaneity and seeking simple joys in life’s ordinary moments. Lay’s belief of ‘Pal Banaye Magical’, which has always celebrated the joy in life’s little moments - is something I can identify with and I genuinely believe that many a magical moment is hidden in life’s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead," said Ranbir Kapoor, actor and the face of Lay’s new campaign.
While Ranbir becomes the face of the new campaign, actor Saif Ali Khan will continue to endorse Lay’s.
Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has wide range of offerings under its umbrella, with unique & indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream & Onion, Caribbean Hot & Sweet Chilli and Classic Salted for consumers. To bring delight to consumers, Lay’s launched 2 new International flavours in 2013 – Lay’s Chile Limon & Lay’s French Salt and Cracked Pepper. Consumers can also log into the Lay’s facebook page at www.facebook.com/laysindia
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
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Corporate Communications, PepsiCo India