New Delhi, May 1, 2015: This Pepsi IPL, Pepsi gives consumers the chance to win a prize every minute with an offer that will be rolled out on over 200 million bottles!
Want to catch your favourite Pepsi IPL match with friends on a brand new home theatre? Or flaunt your loyalty with your favourite Pepsi IPL team’s jersey? All you have to do is grab a bottle of Pepsi, look under the label or crown and send the code to 09227792277. Consumers can win autographed mini-bats every minute, Pepsi IPL team jerseys every hour, and a home theatre mega prize every day!
Speaking on the offer, Ruchira Jaitly, Senior Director, Marketing - Social Beverages said “The Pepsi IPL is a celebration of what India loves most. With the Pepsi “Win Every Minute” offer, we want to ensure that every Indian celebrates his/her passion for the game with special Pepsi IPL merchandise. As India plays up its passion for the game this Pepsi IPL season, we will dial up the rewards, making this a mega–offer that matches the mega-event that Pepsi IPL is.”
Virat Kohli, captain of Royal Challengers Bangalore, youth icon and brand ambassador for Pepsi said, “I am delighted to be associated with a brand that puts consumers at the centre of everything that it does. With this awesome new promotion, Pepsi has hit the ball out of the park – giving consumers a chance to not just Live it Abhi, but Win it Abhi!” This offer is available pan-India on Pepsi PET Bottles - 400ml, 500ml, 600ml, 750ml, 2l, 2.25l. The offer is also valid on the RGB bottle in Uttar Pradesh, where consumers can look for the unique code under the crown.
So what are you waiting for?Just grab a Pepsi and Win it Abhi!!!
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in