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Tropicana

Brand History

Tropicana was founded in Bradenton, Florida, USA, in 1947. It is now enjoyed almost everywhere in the world. Carefully nurtured for over 50 years, Tropicana has matured into one of the most respected beverage brands. Tropicana is the #1 brand in packaged 100% Juice* in the world in 2011 in off-trade volume. It is today available in 63 countries. Since 1998, Tropicana has been owned by PepsiCo, Inc. Tropicana Premium Gold was re-launched as Tropicana 100% in 2008.

Brand Advantage

Tropicana continues to select the best fruit to manufacture high-quality juices and original products, pioneer innovative processes and explore new markets for its products. It is committed to fostering healthy lifestyles by ensuring that its products are naturally nutritious and provide the daily benefits that one needs.

In India, Tropicana comes in two categories: 100% Juices (sold as Tropicana 100%) and Juice Beverages (sold as Tropicana).

Quick Brand Facts

  • Launched in India in 2004.
  • Available in two categories - 100 percent juice and juice-based drinks.
*Source Euromonitor International Limited; *100% Juice excludes Nectars (25-99% juice content) and Juice Drinks (upto 24% juice content).

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Disclaimers

  • Take a wholesome and complete breakfast. Make Tropicana 100% juice part of your daily breakfast.
  • A serve of Tropicana 100% orange juice (200ml) has as much goodness as 9 fruit nutrients from an orange (80g) which complements the nutrients that you get from your breakfast
  • A serve of Tropicana 100% apple juice (200ml) has as much goodness as 9 fruit nutrients from an apple (80g) which complements the nutrients that you get from your breakfast
  • A serve of Tropicana 100% grape juice (200ml) has as much goodness as 9 fruit nutrients from a serve of grapes (80g) which complements the nutrients that you get from your breakfast
  • A serve of Tropicana 100% Mixed fruit juice (200ml) has as much goodness as 9 fruit nutrients from a mixed choice of an Apple (80g) and Grapes (80g)which complements the nutrients that you get from your breakfast