Lehar was launched in 1996, with innovative small packs and traditional flavours. The brand positioned itself by emphasizing its irresistible taste and using modern imagery.
Lehar was re-launched in 2006 and positioned itself using the plank ‘Taste zyaada kyunki oil taza’. It promised to deliver good taste through the use of fresh oil in the manufacturing process.
With the tag line ‘The Joy of Sharing- Khao Khilao Khushiyan Badhao.’, the brand promises to deliver irresistible namkeens to consumers.
Lehar : 'Quality in Every Bite'
Lehar are great-tasting, high-quality, Indian and fresh!
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