Gatorade
Brand History
Gatorade, the World’s No.1 Sports Drink, was born on the field of sport! Gatorade was launched in India in 2004 and over the years, has become an integral part of the kitbags of many leading sportspersons. Gatorade has been tried and endorsed in India by the top sports stars and professionals, including Sachin Tendulkar, Irfan Pathan, Md. Kaif, S. Sreesanth Ramji Srinivasan and Javagal Srinath.
The Gatorade Story
In the summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat-related illnesses. The researchers — Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada — soon discovered that two key factors were causing the Gator players to ‘wilt’: the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players’ bodies used for energy were not being replenished. The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction ‘Gatorade’.
Brand Advantage
What is Gatorade?
Gatorade is an optimal mix of water, carbohydrates and essential mineral salts that get absorbed instantly to rehydrate, replenish and refuel like no other beverage can.
Gatorade is unlike any other Beverage or Energy Drink!
Gatorade quickly restores what the body loses through sweat. Its scientific formulation instantly helps the body restore essential minerals, salts, water and energy lost through action and exercise. Gatorade thus helps one to stay ‘Stronger for Longer’. It contains less than half of the sugar that is normally found in energy drinks or soft drinks and even juices.
Did You Know?
- Water helps, Gatorade transforms.
- Gatorade is meant for consumption in active, sporty, hot and sweaty conditions.
- Gatorade is scientifically formulated and athletically proven to quench thirst.
QUICK BRAND FACTS
- World’s No. 1 Sports Drink
- Launched in India in 2004
- Available in 3 flavours
