Aliva
ALIVA – CHATPATE CRACKERS WITH WHEAT AND DAAL
About the Brand
With the launch of Aliva, Frito-Lay India aims to create a new segment of great tasting baked savoury crackers.
After Kurkure’s enormous success, Aliva marks Frito-Lay India’s creation of yet another category, borrowing ingredients and textures from biscuits, and flavours from namkeens. The Aliva product range has been developed in India, specifically for the Indian consumer and is a significant step ahead in the company’s journey of portfolio transformation, providing healthier and tasty snacking options in line with local consumer needs.
Aliva is available in four distinct chatpate Indian flavours, created with the Indian palate in mind
- Special Pindi Masala
- Tomato & Roasted Spices
Caramelized onion and cooked Indian tomatoes with a hint of fried curry leaf and lentil. As these flavours explode in the mouth, you will savour the aroma of toasted wheat notes with the tang of tomatoes…the unforgettable experience ends with the heat of black pepper and spicy red chillies.
- Mint Flavour with Herbs
Fresh shades of mint combine with the engaging taste of toasted wheat, lentils and cumin. The taste melts away with the mild tang of amchur…the warmth of black pepper, a dash of green chillies and herbs give a great finish.
- Original Salted
The classic touch of salt, a simple treat that you’d love anytime.
Did You Know?
- Aliva breaks through the clutter in the cracker segment with its unique combination of stimulating authentic Indian flavours and superior ingredients like wheat and lentils
- Aliva is a baked product with zero trans fats and zero cholestrol
- Aliva crackers have a unique shape, and the product has even been granted a design registration
- Aliva comes in a premium standee pack that is a first in this category
- Aliva has a range of four distinct Indian flavours that have been inspired by local spices unique to different parts of the country
