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Brand History

7UP, the refreshing clear drink with a natural lemon and lime flavor was created in 1929. It was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992, to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. 7UP is one of the first to be nationally distributed besides being marketed as a healthier alternative to other soft drinks.

Brand Advantage

7UP's lemon refreshment picks you up and leaves you feeling upbeat. Its sparkling, crisp lemon and lime flavor keeps you positive against all odds. Just the perfect drink for a country that's simply unputdownable by its share of downswings and challenges. We're always upbeat about the present, and optimistic about our future. 7UP’s brand philosophy - I Feel Up - celebrates this irrepressible optimism.

Did You Know?

Over the years 7UP has engaged the youth with its lemon based refreshing taste coupled with its refreshing attitude towards life.

This refreshing take of 7UP has been evident in all its communication through the years. Over the years 7UP has been serenaded by crooning’s of the svelte Yana Gupta got cajoled by curvy Mallika Sehrawat was uniquely endorsed by Bappi Lahiri, its take on life popularized by Sharman Joshi, Allu Arjun, STR and Puneeth Rajkumar. Most recently Irrfan Khan got refreshed by 7UP. The Pepsi IPL teams of Chennai Super Kings and Hyderabad Sunrisers also get their dose of refreshment from 7UP.

7UP has always had a huge presence in South India. The brand has been running its hugely popular yearly program of ‘7UP Dance Pattalam’. Apart from the large prize money, the program provides a most coveted platform to the Dancing talent from South India. Each year the love of the consumers makes this program even bigger. The program has got associations from some of the great dancing Superstars of the South – Allu Arjun, STR (Simbu) and Puneeth Rajkumar.

7UP - Nutritional Facts & Ingredient Details
  • 7UP
    NUTRITIONAL INFORMATION (Approx.)
    Per 100ml
    Energy kcal 47
    Total Carbohydrate g 11.7
    Sugars* g 11.7
    Protein g 0
    Total Fat g 0
    Saturated Fat g 0
    Trans Fat g 0

    * Total Sugars

    INGREDIENTS
    • Carbonated Water
    • Sugar (11.2%)
    • Acidity regulators(330,331,296)
    • Preservative (211)
    CONTAINS ADDED FLAVOUR (NATURAL FLAVOURING SUBSTANCES)
    • No Added Colour
    • No Artificial Flavouring
    • CONTAINS NO FRUIT
  • Nimbooz
    NUTRITIONAL INFORMATION (Approx.)
    Per 100ml
    Energy kcal 43
    Total Carbohydrate g 10.8
    Sugars* g 10.5
    Protein g 0
    Total Fat g 0
    Saturated Fat g 0
    Trans Fat g 0

    * Total Sugars (includes Natural Fruit Sugars)

    INGREDIENTS
    • Water
    • Sugar (10.1%)
    • Concentrated Lemon juice
    • Acidity regulators(296,330)
    • Salt
    • Preservative(202)
    CONTAINS ADDED FLAVOUR (NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES)
    • No Artificial Flavouring
    • No Added Colour
    • Contains 5% Lemon Juice
  • 7UP Revive
    NUTRITIONAL INFORMATION (Approx.)
    Per 100ml
    Energy kcal 29
    Total Carbohydrate g 7.3
    of which Sugars* g 7
    Protein g 0
    Total Fat g 0
    Saturated Fat g 0
    Trans Fat g 0
    VitaminB3 mg 1.91
    Vitamin B6 mg 0.18
    Vitamin B12 mcg 0.19
    Sodium mg 74
    Potassium mg 13.8

    * Total Sugars

    % RDA Vitamins-B3-12%,B6-9%,B12-19%

    INGREDIENTS
    • Carbonated Water
    • Sugar (6.3%)
    • Glucose
    • Acidity Regulators (330, 331)
    • Mineral Salts
    • Stabiliser (452i)
    • Non Nutritive Sweetener (960)
    • Preservative (211)
    • Vitamins Premix
    • Emulsifier (445)
    CONTAINS ADDED FLAVOUR (NATURAL, NATURE IDENTICAL and ARTIFICIAL (Lemon) FLAVOURING SUBSTANCES)
    • Beverage with Electrolytes
    • Source of Vitamins
  • 7UP Lemony Bite
    NUTRITIONAL INFORMATION (Approx.)
    Per 100ml
    Energy kcal 44
    Total Carbohydrate g 11.1
    of which Sugars* g 11.1
    Protein g 0
    Total Fat g 0
    Saturated Fat g 0
    Trans Fat g 0

    * Total Sugars

    INGREDIENTS
    • Carbonated Water
    • Sugar (10.6%)
    • Acidity Regulators(330,331)
    • Stabiliser (444)
    • Preservative(202)
    CONTAINS ADDED FLAVOUR (NATURAL FLAVOURING SUBSTANCES)
    • No Added Colour
    • No Artificial Flavouring
    • CONTAINS NO FRUIT
  • Nimbooz Masala Soda
    NUTRITIONAL INFORMATION (Approx.)
    Per 100ml
    Energy kcal 42
    Total Carbohydrate g 10.6
    of which Sugars* g 10.6
    Protein g 0
    Total Fat g 0
    Saturated Fat g 0
    Trans Fat g 0

    * Total Sugars (includes Natural Fruit Sugars)

    INGREDIENTS
    • Carbonated water
    • Sugar(10.1%)
    • Concentrated Lemon Juice
    • Salt
    • Sequesterant(452(i))
    • Acidity regulator (330)
    • Preservative(202)
    • Stabilizer(445)
    CONTAINS PERMITTED NATURAL COLOUR(150d) AND ADDED FLAVOUR (NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES)
    • No Artificial Flavouring
    • Contains 5% Real Lemon juice