1. Brands
   1. 7UP
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   3. Cheetos
   4. Duke's
   5. Gatorade
   6. Kurkure
   7. Lay's
   8. Lehar
   9. Mirinda
   10. Mountain Dew
   11. Pepsi
   12. Quaker Oats
   13. Slice
   14. Tropicana
   15. Uncle Chipps

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7UPGet Product Details

Brand History

7UP, the refreshing clear drink with a natural lemon and lime flavor was created in 1929. It was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992, to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. 7UP is one of the first to be nationally distributed besides being marketed as a healthier alternative to other soft drinks.

Brand Advantage

7UP's lemon refreshment picks you up and leaves you feeling upbeat. Its sparkling, crisp lemon and lime flavor keeps you positive against all odds. Just the perfect drink for a country that's simply unputdownable by its share of downswings and challenges. We're always upbeat about the present, and optimistic about our future. 7UP’s brand philosophy - I Feel Up - celebrates this irrepressible optimism.

Did You Know?

Over the years 7UP has engaged the youth with its lemon based refreshing taste coupled with its refreshing attitude towards life.

This refreshing take of 7UP has been evident in all its communication through the years. Over the years 7UP has been serenaded by crooning’s of the svelte Yana Gupta got cajoled by curvy Mallika Sehrawat was uniquely endorsed by Bappi Lahiri, its take on life popularized by Sharman Joshi, Allu Arjun, STR and Puneeth Rajkumar. Most recently Irrfan Khan got refreshed by 7UP. The Pepsi IPL teams of Chennai Super Kings and Hyderabad Sunrisers also get their dose of refreshment from 7UP.

7UP has always had a huge presence in South India. The brand has been running its hugely popular yearly program of ‘7UP Dance Pattalam’. Apart from the large prize money, the program provides a most coveted platform to the Dancing talent from South India. Each year the love of the consumers makes this program even bigger. The program has got associations from some of the great dancing Superstars of the South – Allu Arjun, STR (Simbu) and Puneeth Rajkumar.